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From roughly 1970 through 1985, the beef industry put money and research into improving productivity instead of learning the marketing techniques that would have addressed America’s changing eating habits — and now it’s in trouble. Download entire issue to view this article: http://www.hcn.org/issues/18.12/download-entire-issue

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Ranchers ask: Where’s the market?

by Tom Wolf, High Country News
June 23, 1986

					<h1>Ranchers ask: Where’s the market?</h1>
<p class="byline">by Tom Wolf, High Country News <br />June 23, 1986</p>
					
<p>From roughly 1970 through 1985, the beef industry put money and research into improving productivity instead of learning the marketing techniques that would have addressed America’s changing eating habits — and now it’s in trouble. Download entire issue to view this article: <a class="external-link" href="download-entire-issue">http://www.hcn.org/issues/18.12/download-entire-issue</a></p>

					<p>This &lt;a target=&quot;_blank&quot; href=&quot;https://www.hcn.org/issues/18-12/ranchers-ask-wheres-the-market/&quot;&gt;article&lt;/a&gt; first appeared on &lt;a target=&quot;_blank&quot; href=&quot;https://www.hcn.org&quot;&gt;High Country News&lt;/a&gt; and is republished here under a &lt;a target=&quot;_blank&quot; href=&quot;https://creativecommons.org/licenses/by-nc-nd/4.0/&quot;&gt;Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License&lt;/a&gt;.&lt;img src=&quot;https://i0.wp.com/www.hcn.org/wp-content/uploads/2023/05/cropped-HCN_Logo-Monogram_White_Sq-2.png?resize=150%2C150&amp;amp;quality=100&amp;amp;ssl=1&quot; style=&quot;width:1em;height:1em;margin-left:10px;&quot;&gt;&lt;img id=&quot;republication-tracker-tool-source&quot; src=&quot;https://www.hcn.org/?republication-pixel=true&amp;post=105802&amp;amp;ga4=G-0NS3WVPPTN&quot; style=&quot;width:1px;height:1px;&quot;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &quot;https://www.hcn.org/issues/18-12/ranchers-ask-wheres-the-market/&quot;, urlref: window.location.href }); } } &lt;/script&gt; &lt;script id=&quot;parsely-cfg&quot; src=&quot;//cdn.parsely.com/keys/hcn.org/p.js&quot;&gt;&lt;/script&gt;</p>

Ranchers ask: Where’s the market?

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