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Travel Issue - 2014

Space Reservation Deadline: March 24, 2014
Ad Art Deadline: March 31, 2014
Issue Cover Date: April 14, 2014

Inside This Special Issue:

We'll take you on trips to places and show you experiences where no other travel magazine would dare tread, to the quirky, the unusual, and the sublime. We'll reveal the unfamiliar, open up new ways to see the familiar and take you to the 'backwater fringe' of the West. The High Country News reader is not your average tourist. They are affluent, highly-educated, environmentally and socially conscious outdoor enthusiasts looking for adventure, education and ecologically responsible and sustainable options for their travel and recreation. As always, we'll have a special ad page insert with reduced pricing.

• Take advantage of advertising rate offers for this very special issue
• Huge discounts available on Print, eNewsletter and Web advertising
• Package and a` la carte options available


 HCN Travel Issue
HCN 2013 - Travel Issue

 HCN Travel Issue
HCN 2012 - Travel Issue
Past Advertisers
• Absaroka Institute
• Alliance for Sustainable Colorado
• Alliance Treks and Expeditions
• American Prairie Foundation
• Arizona State Parks
• Aspen Center for Environmental Studies (ACES)
• Back of Beyond Books
• Backcountry Press
• Baja Discovery
• Baja’s Frontier Tours
• BANR Solutions
• Black Diamond Equipment, Ltd.
• Cannery Pier Hotel & Spa
• Canyon Trails Ranch
• Canyonlands Field Institute
• Caravan Tours, Inc.
• Cinco Deseos Ranch
• Conservation Volunteers International Program
• Cottonwood Gulch
• Crestone Performances, Inc.
• Crow Canyon Archaeological Center
• Dance of the Deer Foundation
• Delta County Tourism Board
• Desert River Outfitters
• DIY Nature Travel
• Dropstone Outfitting, LLC
• Elkhorn Ranch
• Escalante Canyon Outfitters
• Flagstaff Convention and Visitors Bureau
• Flying R Guest Cabins & Lodge
• Four Corners School of Outdoor Education
• Grand Canyon Trust
• Greater Yellowstone Coalition
• Hondoo Rivers and Trails
• Jackson Hole Mountain Guides
• Kane County Office of Tourism & Film Commission
• La Casa Santa Fe
• LanSchu Corporation
• Lowell Observatory
• McReynolds Blacktail Cabins
• Montana River Vacation Rental
• Montana Wilderness Association
• Mountains and Plains Institute
• Naturalist Journeys
• Ogden Friends of Acoustic Music
• Osprey Packs, Inc.
• Pickin' in the Pines Bluegrass & Acoustic Music Festival
• Ravens-Way Wild Journeys
• Rita Donham-Mountain Retreat
• Seven Directions Cultural & Sustainable Tours
• SOAR Northwest River Co
• Sorensen's Resort
• Springs Preserve
• Stone Horse Expeditions & Travel
• The Trumpeter Swan Society
• The Wild Side
• Tom Bihn - Skookum Dog
• Treks West Tours
• Twin Falls Estate
• University of Colorado-Boulder Office for University Outreach
• Valley of the Gods Bed & Breakfast
• Vital Ground Foundation
• Wapiti River Guides
• Western Spirit Cycling Adventures
• Wolf Haven International
• Wyoming Wilderness Association
• Yellowstone Safari Company
• YMT Vacations

For nonprofit groups that offer tours and other unique and educational travel options or destinations.
Includes your group name, address, phone, email, website and a brief description of your offerings (up to 50 words).
Sample listing:
SEEtheWild
7227 SW Linette Way/Beaverton, OR 97007 P(800) 854-4204
Offers life-changing wildlife tours that give back to conservation efforts and communities. Tours focus on turtles, whales, sharks, birds, bears and big cats.
email brad at seeturtles.com
www.seethewild.org


Packages

*Ask about current list size and available schedule.
**Total is based on 1X color print ad, 1X eNewsletter ad and 50,000 web banner impressions. Savings based on a` la carte pricing.

A la carte pricing

AD SIZE and COLOR PRICE Standard 1X Rate Special Offer Rate Savings
Full Page (Full-color) $1,500 $2,097 $597
1/2 Page (Full-color) $750 $1,061 $311
1/2 Page (Black & White) $500 $690 $190
1/4 Page (Full-color) $400 $563 $163
1/4 Page (Black & White) $265 $366 $101
1/8 Page (Full-color) $235 $338 $103
1/8 Page (Black & White) $155 $220 $65
1/16 Page (Full-color) $120 $169 $49
1/16 Page (Black & White) $80 $110 $30
WEB - 728x90 ad on hcn.org PRICE Standard Rate ($10/cpm) Special Issue Rate Savings
200,000 impressions $1,400 $2,000 $600
100,000 impressions $700 $1,000 $300
50,000 impressions $350 $500 $150
eNEWSLETTER PRICE Standard Rate ($15/cpm) Special Issue Rate Savings
728x90 leaderboard banner ad 1X $500 $675 $175

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 60,000
  • Total Brand Universe: 179,805
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN

TRAVEL HABITS

How many domestic pleasure travel trips (of at least 3 days in length) have you been on in the last 12 months?
  • None 10%
  • 1 - 2 trips 39%
  • 3 - 4 trips 32%
  • 4+ trips 19%
Have you taken a domestic vacation air trip in the last 12 months?
  • Yes 57%
Have you visited a national park in the last 12 months?
  • Yes 76%
Have you taken a foreign trip in the last 3 years?
  • Yes 49%
Do you own a valid passport?
  • Yes 82%
Did you participate in any of the following activities during a domestic or foreign trip?
  • Backpack 51%
  • Bike 34%
  • Ski 28%
  • Run 20%
  • Fish 23%
  • Hunt 7%
  • Other 41%
What types of trips would you consider taking when planning a vacation?
  • Educational trip 70%
  • Active adventure (climbing, walking, camping, etc) 77%
  • Eco Travel (wilderness adventure, safari, wildlife) 61%
  • Spa/New Age 11%
  • Cruise 14%
  • Other 15%

SPORTS AND LEISURE PURSUITS

Hobbies/Leisure Pursuits - What do you like to do for fun?
  • Backpacking/Hiking 80%
  • Dining Out (at least once a month) 74%
  • Outdoor Gardening 72%
  • Walking (for exercise) 72%
  • Overnight Camping 69%
  • Attending Live Musical Performances 62%
  • Visiting Museums 61%
  • Bicycling 56%
  • Photography 56%
  • Bird Watching 50%
  • Attending Live Theater 41%
  • Cross-Country Skiing 37%
  • Rafting/Kayaking 35%
  • Fishing 30%
  • Yoga/Meditation 30%
  • Skiing/Snowboarding (Alpine) 29%
  • Indoor Gardening 24%
  • Running/Jogging 24%
  • Other 23%
  • Mountain/Rock Climbing 18%
  • Boating/Sailing 16%
  • Hunting 14%
  • Collecting (Antiques, Art, Coins, Stamps, Sport Cards, etc.) 14%
 
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