HIGH COUNTRY NEWS CARVES UNIQUE PUBLISHING PATH

 

IMMEDIATE RELEASE:

December 9, 2011

COLORADO — In keeping with the shifting publishing landscape, the award-winning magazine, High Country News has enhanced its print edition with two new digital products: The HCN digital edition and the HCN iPhone app.

 

A taste of early reader survey results include “This web-only app sucks. I much prefer just reading on the website to this crap.” …and “I will likely subscribe for a year to the digital edition based on this free look. Thanks. Keep up the good work.”

 

Like hundreds of media outlets across the U.S., High Country News continues to search for — and hone — ways to deliver its unique coverage of the American West to new audiences. While its nonprofit model is being emulated by many other publications and information websites, High Country News understands that the next frontier goes beyond print.

 

“No matter how great a publication’s content, if you’re not thinking mobile, you’re a dying resource,” says Mike Maxwell, HCN’s director of operations.

 

The decision to develop more digital access — besides hcn.org — was a hard one. HCN’s demographic is typically over 55 years old and not among the hottest digital information market. Armed with the sure knowledge that people are shifting the way they get information, High Country News carefully and thoughtfully set out to develop and implement a digital strategy that would reflect the “scrappy but smart” spirit for which the publication is renowned.

 

With limited staff and even less money, High Country News spent weeks looking for digital edition production software and settled on a little known company based in London. Yeah, nowhere near the American West.

 

The staff then turned to highly underpaid coders to help navigate the winding road of iPhone app development.

 

“Our long-term plan is to develop a mobile website, but who has $100,000 to spend on that at a time when magazines are folding all around us?” says Maxwell. “We’re getting our feet wet first, and we believe we’re on the right trail, even if it’s the longer way around.”

 

About High Country News:

 

For 41 years, High Country News has been renowned for independent journalism that goes just a little deeper and reports the stories of the American West that are often overlooked by larger media outlets.  

 

High Country News was founded in 1970 by rancher Tom Bell as a voice for environmental concerns in the West. Today, it is a respected independent news organization that has won numerous awards, including the George Polk award, for its unique coverage of the West.

 

For more information or to interview key staff, contact:

JoAnn Kalenak

Special Projects Marketer

970-527-4898 x19

[email protected]

 

 

HCN KEY STAFF 
Paul Larmer
Publisher, Executive Director
970-527-4898 x20

[email protected]

 

Mike Maxwell

Director of Operations

970-527-4898 x39

[email protected]
High Country News Classifieds
  • GENERAL MANAGER
    The Board of UYWCD seeks a new GM to manage operations & to implement our robust strategic plan. Details at www.upperyampawater.com. EOE
  • IN TUCSON, FOR SALE: A BEAUTIFUL, CLASSIC MID-CENTURY MODERN HOME
    designed by architect David Swanson in 1966. Located a block from Saguaro National Forest, yet minutes to Downtown and the UofA campus, 3706 sqft, 6...
  • EXECUTIVE DIRECTOR
    The Friends of the San Juans is seeking a new leader guide our efforts to protect and restore the San Juan Islands and the Salish...
  • 80 ACRES
    straddles North Platte Fishery, Wyoming. Legal access 2 miles off 1-80. Call 720-440-7633.
  • DIRECTOR OF PRODUCT AND MARKETING
    High Country News seeks a Director of Product and Marketing to join our senior team during an exciting chapter of innovation and growth. This individual...
  • OWN A THRIVING MOUNTAIN GUIDE SERVICE.
    Eastern Sierra guide service for sale to person with vision & expertise to take it onwards. Since 1995 with USFS & NPS permits. Ideal for...
  • IMPROVED LOT
    Private road, hillside, views. Well, pad, septic, 99 sq.ft. hut. Dryland permaculture orchard. Wildlife. San Diego--long growing season
  • UNIQUE INVESTMENT OPPORTUNITY
    Profitable off-the-grid business located 2 miles from Glacier National Park. Owner has 6 years operating experience. Seeking investor or partner for business expansion and enhancement....
  • REMOTE SITKA ALASKA FLOAT HOUSE VACATION RENTAL
    Vacation rental located in calm protected waters 8 miles from Sitka, AK via boat with opportunities to fish and view wildlife. Skiff rental also available.
  • EXPERT LAND STEWART
    Available for site conservator, property manager. View resume at http://skills.ojadigital.net.
  • CONSERVATIONIST? IRRIGABLE LAND?
    Stellar seed-saving NGO is available to serious partner. Package must include financial support. Details: http://seeds.ojaidigital.net.
  • CANYONLANDS FIELD INSTITUTE
    Colorado Plateau Natural & Human History Field Seminars. Lodge, river, hiking options. Small groups, guest experts.
  • WESTERN NATIVE SEED
    Specializing in native seeds and seed mixes for western states.
  • CHUCK BURR'S CULTUREQUAKE.COM BLOG
    Change will happen when we see a new way of living. Thinking to save the world.
  • COMING TO TUCSON?
    Popular vacation house, furnished, 2 bed/1 bath, yard, dog-friendly. Lee at [email protected] or 520-791-9246.
  • OJO CALIENTE COMMERCIAL VENTURE
    Outstanding location near the world famous Ojo Caliente Mineral Spring Resort. Classic adobe Mercantile complete w/living quarters, separate 6 unit B&B, metal building and spacious...