Words matter

 

I write in response to Elizabeth Shogren’s excellent article on regulations (“As Trump takes power, the White House targets regulations,” HCN, 1/19/17).

I highly recommend that your writers understand and follow the advice of George Lakoff, who studies human behavior. Even for those capable of critical thinking, 90 percent of our processing is below our consciousness. One consequence is that words matter.

For example, stop referencing “regulations.” Regulations are protections. Consider the article with every instance (except perhaps initially, where an explanation is provided) of the word “regulation” replaced with “protection.”  For example, “the House plans to begin undoing Obama administration protections” and “make it easier to repeal Obama’s recent protections, including one aimed at curbing greenhouse gas emissions. …”

Highlighting the positive side of this or any issue is not manipulative propaganda — it is the truth.

Anne Wilson
Boulder, Colorado

High Country News Classifieds
  • COMMUNICATIONS AND OUTREACH ASSOCIATE
    Communications and Outreach Associate Position Opening: www.westernlaw.org/communications-outreach-associate ************************************************* Location: Western U.S., ideally in one of WELC's existing office locations (Santa Fe or Taos, NM, Helena,...
  • FREELANCE GRAPHIC DESIGNER & PROJECT COORDINATOR (REMOTE)
    High Country News (HCN) is seeking a contract Graphic Designer & Project Coordinator to design promotional, marketing and fund-raising assets and campaigns, and project-manage them...
  • FILM AND DIGITAL MEDIA: ASSISTANT PROFESSOR OF INDIGENOUS MEDIA, CULTURAL SOVEREIGNTY AND DECOLONIZATION (INITIAL REVIEW 12.1.21)
    Film and Digital Media: Assistant Professor of Indigenous Media, Cultural Sovereignty and Decolonization (Initial Review 12.1.21) Position overview Position title: Assistant Professor - tenure-track Salary...
  • REAL ESTATE SPECIALIST
    To learn more about this position and to apply please go to the following URL.
  • ENVIRONMENTAL GEOPHYSICS
    "More Data, Less Digging" Find groundwater and reduce excavation costs!
  • RARE CHIRICAHUA RIPARIAN LAND FOR SALE
    40 acres: 110 miles from Tucson: native trees, grasses: birder's heaven::dark sky/ borders state lease & National forest/5100 ft/13-16 per annum rain
  • CENTRAL PARK CULTURAL RESOURCE SPECIALIST
    Agency: Oregon Parks and Recreation Department Salary Range: $5,203 - $7,996 Position Title: Central Park Cultural Resource Specialist Do you have a background in Archaeology...
  • STAFF ATTORNEY
    Come live and work in one of the most beautiful places in the world! As our Staff Attorney you will play a key role in...
  • ARIZONA GRAZING CLEARINGHOUSE
    Dedicated to preventing the ecological degradation caused by livestock grazing on Arizona's public lands, and exposing the government subsidies that support it.
  • OPERATIONS MANAGER
    Position Summary: Friends of the Inyo (friendsoftheinyo.org) is seeking a new Operations Manager. The Operations Manager position is a full-time permanent position that reports directly...
  • WATER RIGHTS BUREAU CHIEF
    Water Rights Bureau Chief, State of Montana, DNRC, Water Resources Division, Helena, MT Working to support and implement the Department's mission to help ensure that...
  • EXECUTIVE DIRECTOR
    The Amargosa Conservancy (AC), a conservation nonprofit dedicated to standing up for water and biodiversity in the Death Valley region, seeks an executive director to...
  • DEVELOPMENT & OUTREACH ASSOCIATE
    Southeast Alaska Conservation Council is hiring! Who We Are: The Southeast Alaska Conservation Council (SEACC) is a small grassroots nonprofit based out of Juneau, Alaska,...
  • DESERT LANDS ORGANIZER
    Position Summary: Friends of the Inyo seeks a Desert Lands Organizer to assist with existing campaigns that will defend lands in the California desert, with...
  • IDAHO CONSERVATION LEAGUE
    Want to help preserve Idaho's land, water, and air for future generations? Idaho Conservation League currently has 3 open positions. We are looking for a...
  • LUNATEC ODOR-FREE DISHCLOTHS
    are a must try. They stay odor-free, dry fast, are durable and don't require machine washing. Try today.
  • EVENTS AND ANNUAL FUND COORDINATOR
    The Events and Annual Fund Coordinator is responsible for managing and coordinating the Henry's Fork Foundation's fundraising events for growing the membership base, renewing and...
  • EDUCATION DIRECTOR
    Position Description: The Education Director is the primary leader of Colorado Canyons Association's (CCA) education programs for students and adults on the land and rivers...
  • 10 ACRES OF NEW MEXICO HIGH DESERT
    10 Acres of undeveloped high desert land in central NM, about 45 minutes from downtown Albuquerque. Mixed cedar and piñon pine cover. Some dirt roadways...
  • WATERSHED RESTORATION DIRECTOR
    $58k-$70k + benefits to oversee watershed restoration projects that fulfill our strategic goals across urban and rural areas within the bi-national Santa Cruz and San...