Selling the West

 

Your latest cover about the West being SHREDDED made me nauseous — not because of the vertigo-inducing image of bikers perched at cliff edge, but because it reminds me that enjoyment of Western public lands is becoming impossible (HCN, 7/20/15). Since my backpacking days are over, my solitude-seeking trips now tend to yield annoyance and irritation instead of joy. I gave up on places like Moab years ago, but now it seems everywhere, no matter how remote, suffers from too many people and machines.


I don’t know how to make this sound less like another rant from another old grouch — maybe by pointing out the hypocrisy of media treatment. For every hand-wringing article or study about how to attract more kids to the backcountry and entice more people of all kinds to the parks, there is a story lamenting destruction of places that are being loved to death. We can’t have it both ways.


I would like to see fewer programs and advertising to attract more people into the outback, such as Utah’s “Mighty 5” program, which has overwhelmed already-crowded national parks. Those who deserve the wild will find it on their own, with a little initiative. Let’s stop inciting herd-based industrial tourism and glamorizing adventure “sports.” (Even colleges compete for applicants by pitching outdoor recreation. Look at the ads in HCN.) But the cat is out of the bag, and there is money to be made selling nature and adventure.

I’m just glad I saw it when the going was good, and I didn’t need a reservation or have to wait in line.


Dennis Slifer, aka “Slickrock Slim”
Lexington, Virginia

High Country News Classifieds
  • WESTERN WATER PROJECT MANAGER
    National Wildlife Federation is hiring NM-based position focused on riparian corridors, watershed health. Learn more and apply online: https://www.nwf.org/about-us/careers
  • ASSOCIATE PROGRAM DIRECTOR
    Position Title: Associate Program Director Location: New Mexico; flexible in state Position reports to: Senior Program Director Position Closes: March 13, 2020 GENERAL DESCRIPTION: The...
  • DEAN, W. A. FRANKE COLLEGE OF FORESTRY AND CONSERVATION, UNIVERSITY OF MONTANA
    Dean, W. A. Franke College of Forestry and Conservation, apply http://bit.ly/2548umjobs. AA/EEO/ADA/Veterans Preference Employer
  • GRAPHIC DESIGNER
    Western Resource Advocates (WRA) seeks a creative and driven graphic design professional to design high quality print and digital collateral. The Graphic Designer will bring...
  • STEWARDSHIP SPECIALIST
    San Isabel Land Protection Trust seeks experienced person to manage its 133 conservation easements in south-central Colorado.
  • CAMPAIGN REPRESENTATIV
    Sierra Club's Beyond Dirty Fuels Campaign is hiring an experienced campaigner to lead our work challenging the oil and fracked gas industry on the Gulf...
  • AG LANDS PROGRAM DIRECTOR
    Oregon Agricultural Trust (OAT) seeks passionate relationship builder experienced in coordinating agricultural conservation easement transactions.
  • REMOTE SITKA ALASKA FLOAT HOUSE VACATION RENTAL
    Vacation rental located in calm protected waters 8 miles from Sitka, AK via boat with opportunities to fish and view wildlife. Skiff rental also available.
  • FINANCE DIRECTOR
    Mountain Studies Inst (MSI) is hiring 4+ positions: Finance Director; Coms/Engagmnt Mngr; Dev/Engagmnt Dir; Americorps vol
  • COMMUNICATIONS AND ENGAGEMENT MANAGER
    Mountain Studies Inst (MSI) is hiring 4+ positions: Finance Director; Dev/Engagement Dir; Coms/Engagement Mngr; & Americorps volunteer
  • SEASONAL TRAIL CREW LEADERS
    Lead the nation's premier volunteer-based trail crew programs on the spectacular Pacific Crest National Scenic Trail. This is a great career-building opportunity for rising professionals....
  • ORGANIZING AND TRAINING COORDINATOR
    Is this your dream job? Are you looking to join a nationally recognized organizing network, live in a spectacular part of the West, and work...
  • DEVELOPMENT AND ADVOCACY DIRECTOR
    Provide stewardship and protection for the Great Burn wildlands along the Montana-Idaho stateline. This position is based in Missoula, MT, where a river runs through...
  • DEVELOMENT DIRECTOR
    Great Old Broads for Wilderness is seeking a qualified Development Director to manage the fundraising success of our growing organization, including the team-driven implementation of...
  • EXECUTIVE DIRECTOR
    Central Oregon LandWatch is seeking an Executive Director to advance our mission and oversee the development of the organization. Job Description: The Executive Director oversees...
  • LISA MACKEY PHOTOGRAPHY
    Fine Art Gicle Printing. Photo papers, fine art papers, canvas. Widths up to 44". Art printing by an artist.
  • SAN JUAN BASIN ENERGY CAMPAIGN ORGANIZER
    San Juan Citizens Alliance is seeking a full-time San Juan Energy Campaign Organizer located in Farmington, New Mexico. The San Juan Energy Campaign Organizer focuses...
  • WILDLIFE PROGRAM MANAGER
    San Juan Citizens Alliance (SJCA) is looking for a passionate, experienced, and motivated Wildlife Program Manager to lead campaigns to protect and enhance wildlife and...
  • GRANT WRITER
    "This thriving citizens organization exemplifies the ideal of public involvement in public processes."- Billings Gazette Help protect Montana's water quality, family farms and ranches, &...
  • COMMUNITY ORGANIZER AND MEMBERSHIP COORDINATOR
    Western Colorado Alliance is hiring for 4 positions, 2 Full Time Community Organizers, 1 Part Time Community Organizer and a Part Time Membership Coordinator. For...