The Shot Heard Round the West

What resulted from activists' 1990 challenge to the big greens

  • Richard Moore speaks to the crowd gathered for the first People of Color Environmental Leadership Summit in Washington, D.C., in 1991.

    Courtesy SNEEJ
  • Michael Fischer used the SWOP letter as a tool to prod the Sierra Club into taking environmental justice issues seriously.

    Courtesy Michael Fischer
  • Leslie Fields, Sierra Club's director for the Environmental Justice and Community Partnerships program, at a booth at the Congressional Black Caucus Foundation's annual conference in Washington, D.C.

    Courtesy Sierra Club
 

THE SENDER
Richard Moore challenges the big greens

In March 1990, Richard Moore was the director of the SouthWest Organizing Project, a grassroots advocacy group in Albuquerque, N.M. Founded in 1980, SWOP spent the decade conducting voter-registration drives and organizing in neighborhoods contaminated by pollution.

The group had been remarkably successful in its efforts, and Moore was poised to make SWOP a household name, at least in the mainstream environmental community.

So Moore and his colleagues sent out what came to be known as the "SWOP letter." Signed by 100 cultural, arts, community and religious leaders -- all people of color -- and addressed to the directors of the Big 10 conservation groups, the letter charged the organizations with a history of "racist and exclusionary practices," a lack of in-house diversity, and an all-around failure to support environmental justice efforts.

"That letter caught everybody in the mainstream environmental movement off guard," says The Wilderness Society's president, Bill Meadows. "I'm not sure people knew how to respond. Diversity became a pretty serious issue in the green community -- the letter raised the level of awareness and concern."

Moore gives several reasons for the letter. Toxic waste facilities are located primarily in communities of color; this was documented in 1987 by the United Church of Christ's Committee on Racial Justice, led by Ben Chavis. But the big green groups showed no interest in cleaning up those polluted neighborhoods and didn't consider the work "environmental."

At the same time, in the Southwest, the big conservation groups had a history of siding against Chicanos on grazing and other issues. "There were a lot of examples of conservation groups pushing legislation that would impact our life and livelihood without consulting us," Moore says.

Perhaps the final straw came when Moore approached Earth Day organizers to become a part of the event. They told him that the issues he was working on -- groundwater contamination caused by feedlots and other petrochemical facilities, uranium mining, sewage plant odors, sheep and cattle grazing -- just weren't relevant.

"Our definition of the environment is where we work, live and play, where we pray and where we go to school," Moore says. "And we're not about NIMBY -- we're about not in anybody's backyard, or country."

High Country News Classifieds
  • ANCESTRAL LANDS ADMINISTRATIVE MANAGER
    Starting Salary: Grade C, $19.00 to 24.00 per/hour Location: Albuquerque or Gallup, NM Status: Full-Time, Non-Exempt Benefit Eligible: Full Benefits Eligible per Personnel Policies Program...
  • GRAND CANYON DIRECTOR
    The Grand Canyon director, with the Grand Canyon manager, conservation director, and other staff, envisions, prioritizes, and implements strategies for the Grand Canyon Trust's work...
  • ADMINISTRATIVE ASSISTANT
    Great Old Broads for Wilderness seeks a part-time Administrative Assistant to support the organization's general operations. This includes phone and email communications, office correspondence and...
  • HISTORIC LODGE AND RESTAURANT - FULLY EQUIPPED
    Built in 1901, The Crazy Mountain Inn has 11 guest rooms in a town-center building on 7 city lots (.58 acres). The inn and restaurant...
  • ONE WILL: THREE WIVES
    by Edith Tarbescu. "One Will: Three Wives" is packed with a large array of interesting suspects, all of whom could be a murderer ... a...
  • PROGRAM DIRECTOR, SALAZAR CENTER FOR NORTH AMERICAN CONSERVATION
    The Program Director will oversee the programmatic initiatives of The Salazar Center, working closely with the Center's Director and staff to engage the world's leading...
  • WILDEARTH GUARDIANS - WILD PLACES PROGRAM DIRECTOR
    Salary Range: $70,000-$80,000. Location: Denver, CO, Portland, OR, Seattle, WA, Missoula, MT or potentially elsewhere for the right person. Application Review: on a rolling basis....
  • RIVER EDUCATOR/GUIDE + TRIP LEADER
    Position Description: Full-time seasonal positions (mid-March through October) Organizational Background: Colorado Canyons Association (CCA) is a 10 year old nonprofit organization fostering community stewardship of...
  • BOOKKEEPER/ADMINISTRATIVE ASSISTANT
    Position Description: Part-time, year-round bookkeeping and administration position (12 - 16 hours/week) $16 - $18/hour DOE Organizational Background: Colorado Canyons Association (CCA) is a 10...
  • LAND STEWARD
    San Isabel Land Protection Trust seeks a full-time Land Steward to manage and oversee its conservation easement monitoring and stewardship program for 42,437 acres in...
  • EXECUTIVE DIRECTOR
    Ventana Wilderness Alliance is seeking an experienced forward-facing public land conservation leader to serve as its Executive Director. The mission of the Ventana Wilderness Alliance...
  • COMMUNICATIONS AND DEVELOPMENT DIRECTOR
    The Quivira Coalition (www.quiviracoaltion.org) is a Santa Fe-based nonprofit that builds resilience on arid working lands. We foster ecological, economic, and social health through education,...
  • GRANT WRITER
    "We all love this place we call Montana. We believe that land and water and air are not ours to despoil, but ours to steward...
  • DEVELOPMENT DIRECTOR
    The Development Director is responsible for organizing and launching a coherent set of development activities to build support for the Natural History Institute's programs and...
  • WILDLIFE PROJECT COORDINATOR
    Founded in 1936, the National Wildlife Federation (NWF or Federation) is America's largest and most trusted grassroots conservation organization with 53 state/territorial affiliates and more...
  • EXECUTIVE DIRECTOR
    The Cinnabar Foundation helps protect and conserve water, wildlife and wild lands in Montana and the Greater Yellowstone Ecosystem by supporting organizations and people who...
  • TRUSTEE AND PHILANTHROPY RELATIONS MANGER,
    Come experience Work You Can Believe In! The Nature Conservancy in Alaska is seeking a Trustee and Philanthropy Relations Manager. This position is critical to...
  • OLIVERBRANCH CONSULTING
    Non-Profit Management Professional specializing in Transitional Leadership, Strategic Collaborations, Communications and Grant Management/Writing.
  • GREAT VIEWS, SMALL FOOTPRINT
    Close to town but with a secluded feel, this eco-friendly home includes solar panels, a graywater reuse system, tankless hot water, solar tubes, and rainwater...
  • COMMUNITY ORGANIZER- NORTHERN PLAINS RESOURCE COUNCIL
    Organize with Northern Plains Resource Council to protect Montana's water quality, family farms and ranches, & unique quality of life. Starts $35.5k. Apply now- northernplains.org/careers