The Rise of the Minotaur

Bull riding explodes from its Western roots into a modern spectacle

  • Zack Brown rides the bull All In at the Professional Bull Riders event in Billings last month.

    Casey Riffe
  • Guilherme Marchi hits the ground as his bull defies gravity at the Built Ford Tough Series in Fresno, California, in January.

    Phil Hawkins, Cal Sport Media via Zuma
  • Riders enter the arena through a ring of fire for the opening ceremony of the Professional Bull Riders NILE Invitational in Billings, Montana, in April

    Casey Riffe
  • Brazilian bull rider Guilherme Marchi poses for a fan with a camera phone.

    Casey Riffe
  • Fans show their support.

    Casey Riffe
  • A bull enters the chute before the final round in Billings.

    Casey Riffe
  • Riders watch the action and the scores from backstage.

    Casey Riffe
  • Women wait for the riders to come out of the locker room after the final event.

    Casey Riffe
  • Zack Brown after a successful ride on All In.

    Casey Riffe
 

It's amazing how long eight seconds can last. Long enough for a bull to lift its dense body six feet off the ground a dozen times; long enough for it to whip its flanks left, then right, then left, all the while making roundhouse kicks and fades. Spit slings through the air, some from the bull, some from the rider. Rider and bull become one, a man-headed minotaur leaping five feet off the ground right before it breaks apart. Part of your brain recognizes this merging of man and beast. The rest of it, however, perceives only an electrified blur, and you wonder how the judges see anything at all.

The arena in Billings, Mont., blazes with white lights. Crowd-roar rains down as the man floats in the air, no part of his body touching the bull except for his face, which slams into the beast's reared-back forehead. A crack visibly arcs from the rider's spine to his boots. He sails off and lands on his ass in dirt clods, and instantly scrambles to his hands and knees and pitches into a sprint. He doesn't even glance back as the 1,800-pound animal bears down on him.

Three bullfighters intercept, flummoxing the animal, drawing its bead from the rider who flies up the racks. The bullfighters -- that is what they are called here, not rodeo clowns -- look like rugby players. They wear shorts, shin guards, athletic shoes. Three is the ideal number in this swift tag-team. They dance on their toes, driving the bull in mad circles. One gets the seat of his pants caught on a horn (its point filed to the regulation size of a 50-cent piece) as another slaps the bull on its rump, whirling it around. Everything happens in-close, like a prizefighting brawl. The movements are so fast, so expertly timed, they are over by the time they register.

It ends suddenly. There is a standoff, the bull facing one of the bullfighters, a man with a crooked face, his bones broken and grown back together in a lopsided, but curiously handsome way. The bull is big and rank. The man is relatively small but stubborn, glaring impatiently. He points at an open gate and says, "Go."

The bull snorts in reply and turns into the pens. The gate slams behind him.

This is not the rodeo. This is the Professional Bull Riding circuit, and the stars of PBR are bull riders, a far more diverse crowd than your classic rodeo cowboys. Some are born cattlemen, while others have never even been on a horse. There are soft-spoken rookies, men with chronic limps, cocky Marlboro types, kids taking breaks to play on Gameboys, and top-scoring Brazilians with their own riding style, who generally keep to themselves, speaking Portuguese with hardly a word of English. What began as a traditional Western sport has gone global in every possible way -- ranching culture on steroids.

Zack Brown is 29 years old. He sits alone on a metal folding chair working his bull rope, preparing for his ride. This is the rider I have chosen to follow, not because I think he will win the championship, but because he is the easiest one to talk to, unassuming and unrehearsed, an intriguing combination of laid-back and shrewd.

"After enough riding, it becomes muscle memory," Brown says in a relaxed, subtle drawl. "You click on your subconscious instead of consciously trying to do this or that." He snaps his fingers: "Then everything starts going your way."

A compact 5-foot-8, Brown has an assured calmness about him. Maybe it's because he grew up in Southern California and Hawaii as a skateboarder and then a surfer, and only later took to bull riding. Or maybe it's because he got his guts stomped out in 2006 here in Billings. A 2,000-pound bull landed square on his abdomen with its hooves, rupturing his innards and filling him with blood and stomach fluids. He was in intensive care for weeks, a powerful dose of humility for anyone.

Even though Brown had a fast-paced career before that -- he was PBR's rookie of the year -- he quit the sport. He was too jittery, he says, lost his motivation. But after a year or so off the circuit, he began to miss the competition and sense of urgency -- he talks about it like an addiction. After a while he started doing small bull-riding events on the side. Now, after a rapid rise through the ranks, he is back in the top circle.

"I like the rush," Brown says. "It makes me feel more alive. I get bored pretty easy."

High Country News Classifieds
  • UNIQUE, ENERGY-EFFICIENT HOME ON ACREAGE NEAR MOSCOW, IDAHO
    Custom-built energy-efficient 3000 sqft two-story 3BR home, 900 sqft 1 BR accessory cottage above 2-car garage and large shop. Large horse barn. $1,200,000. See online...
  • OUTDOOR ADVENTURE BUSINESS FOR SALE
    Missoula Outdoor Learning Adventures (MOLA) - established and profitable outdoor adventure & education business in Missoula, Montana. Summer camp, raft & climb guide, teen travel,...
  • OJO SARCO FARM/HOME
    A wonderful country setting for a farm/work 1350s.f. frame home plus 1000 studio/workshop. 5 acres w fruit trees, an irrigation well, pasture and a small...
  • STEWARDSHIP COORDINATOR
    Join Skagit Land Trust (the Trust), a not-for-profit conservation organization based in Mount Vernon, Washington, and help protect land for people and wildlife. Skagit Land...
  • 2022 SEASONAL SCIENCE EDUCATOR
    The Mount St. Helens Institute Science Educator supports our science education and rental programs including day and overnight programs for youth ages 6-18, their families...
  • POLICY DIRECTOR
    Heart of the Rockies Initiative is seeking a Policy Director to lead and define policy efforts to advance our mission to keep working lands and...
  • CHIEF FINANCIAL OFFICER
    Self-Help Enterprises seeks an experienced and strategic CFO
  • CONSERVATION SPECIALIST - LAND PROTECTION FOCUS
    View full job description and how to apply at
  • RIVER EDUCATOR & GUIDE
    River Educator & Guide River Educator & Guide (Trip Leader) Non-exempt, Seasonal Position: Full-time OR part-time (early April through October; may be flexible with start/end...
  • LAND AND WATER CONSERVATION DIRECTOR
    The Land and Water Conservation Director is a full-time salaried position with the Mountain Area Land Trust in Evergreen, CO. The successful candidate will have...
  • FOOD SYSTEMS ENVIRONMENTAL FELLOWSHIP
    If you were to design a sustainable society from the ground up, it would look nothing like the contemporary United States. But what would it...
  • EXECUTIVE DIRECTOR
    The Rio Grande Headwaters Land Trust (RiGHT) is seeking an Executive Director who will lead RiGHT toward a future of continued high conservation impact, organizational...
  • COMMUNITY ORGANIZER
    Help protect Montana's water quality, family farms and ranches, & unique quality of life. Work hard, meet good people, make the world a better place!...
  • VERDE RIVER PROJECTS TECHNICIAN
    The Verde River Projects Technician (VRPT) provides technical assistance to Verde River Program staff in implementation of the Verde River Streamflow Monitoring Protocol. This consist...
  • 8 FIELD PROJECT SPECIALISTS (POSITION FORMERLY TITLED TRAIL CREW TECHNICAL ADVISOR)
    Are you passionate about environmental conservation and connecting people to the outdoors? The Pacific Crest Trail Association (PCTA) is looking for someone with outdoor leadership...
  • SOUTHWEST REWILDING ADVOCATE
    WildEarth Guardians is seeking a full-time advocate in our Wild Places Program to advance a new paradigm of forest management and protection based on the...
  • NEW BOOK:
    True Wildlife Tales From Boy to Man. Finding my voice to save wildlife in the Apache spirit. 365+ vivid colorful pictures. Buy on Amazon/John Wachholz
  • CHIEF OPERATIONS OFFICER
    with Rural Community Assistance Corporation. Apply here: https://www.marcumllp.com/executive-search/chief-operations-officer-rcac
  • CARPENTER WANTED
    CARPENTER WANTED. Come to Ketchikan and check out the Rainforest on the coast, Hike the shorelines, hug the big trees, watch deer in the muskeg...
  • WATER PROJECT MANAGER, UPPER SAN PEDRO (ARIZONA)
    Based in Tucson or Sierra Vista, AZ., the Upper San Pedro Project Manager develops, manages, and advances freshwater conservation programs, plans, and methods focusing on...