There are also many sound reasons for criticizing the Cowboy Myth, and for the now long tradition of such criticism extending back to Richard Slotkin's Regeneration through Violence: The Mythology of the American Frontier (1973). The Cowboy Myth does indeed turn on values such as the lone hero, violence, and conquering the land and its native inhabitants. There is no place for buffaloes or wolves in the Cowboy Myth, and in the many Western novels and movies I recall, cowboys spent a lot of time killing Indians. It is indeed ironic that only after Indians and buffaloes were practically extinct and safely locked up in prisons (reservations and Yellowstone National Park) did America memorialize them with Indian-head pennies and buffalo nickels.
Despite Lockwood's effort to include women in the Cowboy Myth, it is telling that no women (or blacks, or Indians) appear in the illustrations that accompany the article. The Cowboy Myth is a world where men do not need women. At best, women are treated as frail and defenseless property to be guarded and defended. At worst, the treatment is violent misogyny.
Lockwood and other historical apologists or revisionists cannot successfully sanitize the Cowboy Myth. It will always include the dark side, as shown by Cormac McCarthy in novels such as Blood Meridian. In the dark side of the myth, we have to deal with the chilling Judge Holden and the rampages of the Glanton gang as they ethnically cleanse the Southwest of Indians and Mexicans to make way for white settlement.
From the cowboys on ATVs who are out to realize their freedom by tearing up the landscape to the cowboy that suggested someone "Put a bullet in her head!" when a woman criticized ATVs at a public meeting in Hamilton, Mont., the dark side of the Cowboy Myth is all too alive and well.