The hunt is on for a new “spud stud” to replace the old reliable Russet Burbank variety long used in McDonald’s French fries. In 2005, reports The Associated Press, a Potato Variety Management Institute was established by Idaho, Oregon and Washington, and though it’s been trying to develop the next hot new potato, no miracle tuber has emerged to rival the 130-year-old Russet Burbank. Rewards will be great for growers of a tater that’s environmentally less intrusive, internally consistent and good for storing: McDonald’s buys more than 3.4 billion pounds of potatoes annually to make its crispy fries.

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