As Capital Press put it: “Winemaker Budge Brown is on a mission — to find a cure for breast cancer — and he’s doing it one bottle at a time.” After his wife, Arlene, died of breast cancer three years ago, Brown, who grows grapes in California’s Pope Valley, decided to buy a wine label called Cleavage Creek and turn it into a money-maker to fight cancer.

Brown donates 10 percent of the gross price of every bottle for cancer research, and since 2007, he’s featured the photos of smiling breast cancer survivors on his label. Six were chosen this year, and you can read their stories on the vineyard’s Web site: cleavagecreek.com. The group, Brown said, is “like a sisterhood of survivors.”

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