Does Tom Udall put families before fish? NO!

 

The race for New Mexico's open Senate seat - which the soon-to-retire Pete Domenici (R) has held since 1973 - is heating up.  Today, Republican candidate Steve Pearce released a full page newspaper ad that draws not-so-subtle connections between Democratic candidate Tom Udall and his "hysterical left-wing environmental allies."

Front and center are two peace-seeking, fish-loving, tax-hiking, tree-hugging, jewelry-wearing, long haired hippies.  The brains behind the Pearce campaign seem to think that connecting Udall to 1960's and 70's-style environmentalism will be enough to discredit him.

Whether or not this will be a successful strategy amid the West's shifting political winds remains to be seen.  As Ray Ring recently reported, "In a growing number of places in the West since 2000, voters have reacted to the oil and gas rush in the Rockies, and to other threats posed by development, population growth and climate change, by taking on a greenish hue."  And environmental politics could be the wedge that fractures the Republican Party.

Prior to running for the Senate, Pearce was the representative for New Mexico's 2nd Congressional District, which covers a large swath in the southern part of the state. It's possible that Pearce's ad could be successful in his conservative-leaning home district, but the state as a whole - known as a battleground state (George W. Bush eked out a 2004 victory by less than 1.0%) - has seen some recent bipartisan environmental victories and might not be swayed by this argument.

Ring points out that the Republican Party as a whole is greening, but there is little evidence (at least in this ad) that Pearce is part of that trend.  Conflating environmentalism with hippies and a "hysterical left-wing" environmental movement, Pearce may be missing an opportunity to win over independents and moderate Republicans - the very demographic that could be the key to winning in November.

High Country News Classifieds
  • PLANNED GIVING OFFICER
    National Parks Conservation Association (NPCA), the nation's oldest and largest national parks nonprofit advocacy organization seeks a Planned Giving Officer. Do you find energy in...
  • DEPUTY DIRECTOR
    The Methow Valley Citizens Council has a distinguished history of advocating for progressive land use and environmental values in the Methow Valley and Okanogan County...
  • ACTING INDIGENOUS AFFAIRS DESK EDITOR
    High Country News is seeking an Acting Indigenous Affairs Editor to oversee the work of our award-winning Indigenous Affairs Desk while our editor is on...
  • GRANTS PROGRAM DIRECTOR
    The Cinnabar Foundation seeks an enthusiastic, team-oriented and knowledgeable Grants Program Director to work from their home in Montana. Established in 1983, the Cinnabar Foundation...
  • ARTEMIS PROGRAM MANAGER
    The Artemis Program Manager will work with National Wildlife Federation sporting and public lands staff to change this dynamic, continue to build upon our successful...
  • ALASKA SEA KAYAK BUSINESS FOR SALE
    Well-known and successful sea kayak, raft, hike, camp guiding & water taxi service. Sale includes everything needed to run the business, including office & gear...
  • MEMBERSHIP AND EVENTS PROGRAM COORDINATOR
    Great Old Broads for Wilderness seeks a detail-oriented and enthusiastic Membership and Events Coordinator to join our small, but mighty-fun team to oversee our membership...
  • PROGRAM DEVELOPMENT FACILITATOR
    ABOUT THE HIGH DESERT MUSEUM Since opening in 1982, HIGH DESERT MUSEUM has brought together wildlife, culture, art and natural resources to promote an understanding...
  • LAND STEWARD, ARAVAIPA
    Steward will live on-site in housing provided by TNC and maintains preserve areas frequented by the visiting public and performs land management activities. The Land...
  • DEVELOPMENT WRITER
    Who We Are: The Nature Conservancy's mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create...
  • CONNECTIVITY SCIENCE COORDINATOR
    Position type: Full time, exempt Location: Bozeman preferred; remote negotiable Compensation: $48,000 - $52,000 Benefits: Major medical insurance, up to 5% match on a 401k,...
  • EXECUTIVE ASSISTANT
    ArenaLife is looking for an Executive Assistant who wants to work in a fast-paced, exciting, and growing organization. We are looking for someone to support...
  • EXECUTIVE DIRECTOR
    The Mountain Lion Foundation is seeking an Executive Director. Please see our website for further information - mountainlion.org/job-openings
  • WASHINGTON DC REPRESENTATIVE
    Position Status: Full-time, exempt Location: Washington, DC Position Reports to: Program Director The Western Organization of Resource Councils (WORC) is seeking a Washington, DC Representative...
  • REGIONAL CAMPAIGN ORGANIZER
    Position Title: Regional Campaign Organizers (2 positions) Position Status: Full-time, exempt Location: Preferred Billings, MT; remote location within WORC's region (in or near Grand Junction...
  • DEVELOPMENT DIRECTOR
    Driggs, ID based non-profit. Full time. Full job description available at tvtap.org. Submit cover letter and resume to [email protected]
  • ENVIRONMENTAL AND CONSTRUCTION GEOPHYSICS
    - We find groundwater, buried debris and assist with new construction projects for a fraction of drilling costs.
  • SPRING MOUNTAINS SOLAR OFF GRID MOUNTAIN HOME
    Located 50 miles northwest of Las Vegas, Nevada in the pine forest of Lee Canyon at 8000 feet elevation. One of a kind property surrounded...
  • MAJOR GIFTS MANAGER - MOUNTAIN WEST, THE CONSERVATION FUND
    Cultivate, solicit and steward a portfolio of 75-125 donors.
  • NATURE'S BEST IN ARAVAIPA CANYON
    10 acre private oasis in one of Arizona's beautiful canyons. Fully furnished, 2123 sq ft architectural custom-built contemporary home with spectacular views and many extras....