In August of last year, we wrote about the Jenson brothers’ grand plans to turn a tiny, defunct ski hill in southwest Utah into a posh, exclusive mega-resort (see our story “An unlikely Shangri-la“). In building the Mt. Holly Club, the Jensons hoped to emulate the Yellowstone Club, the ultra-ritzy Montana ski and golf community.

But just a few months later, the Yellowstone Club declared bankruptcy and defaulted on a $315 million loan. This past May, the resort was sold for $115 million. Now, the Mt. Holly Club is indeed emulating the Yellowstone Club — by following the same path to financial ruin. The projected 1,200 homes and condos never even broke ground before the tanking economy sent the project into bankruptcy. The decrepit ski area is now on the auction block for a starting bid of $1 million (its backers once estimated its value at $3.5 billion).

Jonathan Weber, publisher of NewWest.net, ruminated on the Yellowstone Club’s demise last May:

The rich will always be with us, for sure, but in what quantities?
To what extent will the contraction of the financial services industry,
and the more progressive tax policies of the Obama Administration,
diminish the pool of people who are able or willing to spend $5 million
on a ski house at the Yellowstone Club?

In short, does the financial crisis represent a mere
steeper-than-usual turn of the business cycle or a more fundamental
structural reset?

The answer to that question will soon be clearly visible in the spectacular mountains of southwest Montana.

And now, the answer is also visible in the equally-spectacular mountains of southwest Utah.

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