We need a locagua movement

 

Whole Foods Market earlier this year opened a store in the Colorado mountain town of Frisco. Located at 9,097 feet, it can boast it’s the chain’s highest-elevation outlet.

Like each of the 393 other Whole Foods markets, the Frisco store goes out of its way to emphasize local connections. In a nod to Frisco’s four ski resorts, brightly decorated skis and snowboards direct customers to check-out lines, while local trees killed by mountain pine beetles have been fashioned into blue-stained wooden tables.

Local origins of food also get prime time on every aisle. This is especially prominent in the meat section. There, a giant wall poster explains that the store’s chicken comes from 109 miles away, its beef from 110 miles, and the pork from 220 miles.

Yet for bottled water, inverse logic prevails, and few of the 20 varieties come from Colorado. One comes from Mexico, another from Italy. You can also buy water from Northern California and that chimera of desert sizzle, Las Vegas. That thirsty Las Vegas can export water is a strong statement about marketing; its Get Real! brand boasts of negative ionization to “help your body restore balance, improve health and reach your full potential.”

Las Vegas gets only four inches of precipitation a year and long ago exhausted its aquifers from the last Ice Age. So nearly all of its water comes from the Colorado River, impounded behind Hoover Dam in Lake Mead. The specter of worsening drought has now made the reservoir so unreliable that the Southern Nevada Water Authority is boring a new tunnel into the reservoir -- its third. Intake for the newest tunnel, drilled at a cost of $817 million, will emerge from the very bottom of the riverbed, should the reservoir dry up completely.

The irony is that some of Lake Mead’s supply comes from creeks around Frisco. Its new Whole Foods store is within a quarter-mile of Tenmile Creek, which roared with recently melted snow from 13,000-foot peaks when I visited in mid-June. Water from Tenmile travels some 1,000 miles before arriving at Las Vegas. Italy is an even more significant supplier of bottled water at Whole Foods, and cases of Italian water clogged the aisles when I visited. I wondered: Did it rain a lot in Italy last winter? No; a promotional website called Life in Italy explains that “these waters spend years if not decades or centuries trapped underground, absorbing nutrients and minerals as they pass through rich soil, limestone or volcanic rock. …”

Water released by some Colorado mountains is mineralized, too. Hardrock mining has left some creeks with elevated concentrations of zinc, magnesium and other minerals. Most of it has been cleaned up thanks to federal Superfund legislation.

But Frisco’s water? I’d drink it in a second; in fact, I already do. Metropolitan Denver can boast that it gets most of its water from mountain creeks as pure as the driven snow. So why buy water from the other side of the planet when the best is local? Shipping water great distances isn’t anything new. New York City’s water comes from upstate in the Adirondack Mountains. There’s no way metropolitan Los Angeles could support 18 million people without the very expensive and energy-intensive pumping of water from Northern California, as well as from the Colorado River.

Exurban areas of Denver and Colorado Springs, exhausting local sources, have even begun talking about pumping water more than 400 miles from a reservoir on the Utah-Wyoming border. Environmentalists call it a boondoggle, but really, is it any crazier than the swimming pool of water I see at my local Costco in the form of bottled water from France, the South Pacific and California?

Why would anybody think that California water is better than locally sourced Colorado water? I suspect it’s the same people who cheer the Los Angeles Lakers when they play the Denver Nuggets in downtown Denver. I’ll grant you that our liquor stores are full of water, in the form of wine, from around the world. I buy wine from Australia because it best matches my low income as a writer. Whole Foods, aptly nicknamed Whole Paycheck, appeals to a higher-income crowd. Maybe the same customers who insist on local meat somehow assume that pricey imported water guarantees a better product.

The locavore movement has made its mark, and it’s evident everywhere, from the omnipresent farmers’ markets to the big signs at Whole Foods. Studying those cases of water hauled across the ocean to the spine of the Rocky Mountains, I wonder if it’s also time for a locaqua movement.

Allen Best is a contributor to Writers on the Range, a column service of High Country News. Based in Denver, he publishes an e-zine called Mountain Town News and writes frequently about water and energy.

Note: the opinions expressed in this column are those of the writer and do not necessarily reflect those of High Country News, its board or staff. If you'd like to share an opinion piece of your own, please write Betsy Marston at [email protected].

High Country News Classifieds
  • TRANSPORTATION PLANNER
    TRANSPORTATION PLANNER Exciting opportunity to lead the charge on meeting the future transportation demands of our community! This position will develop, coordinate, and implement the...
  • EARNED MEDIA MANAGER WITH WESTERN RESOURCE ADVOCATES
    Founded in 1989, Western Resource Advocates (WRA) is dedicated to protecting the Wests land, air, and water to ensure that vibrant communities exist in balance...
  • WILDLAND FIRE INSTRUCTOR
    Needed: instructor with 5 years *documented* instruction experience, current qualifications, M-410 or equivalent, and able to work as-needed for NM non-profit working with at-risk youth.
  • EXECUTIVE DIRECTOR
    Seeking passionate full-time Executive to lead the oldest non-profit organization in Idaho. Must have knowledge of environmental issues, excellent organizational, verbal presentation and written skills,...
  • COLORADO PROGRAM MANAGER
    The National Parks Conservation Association, the leading non-profit conservation organization protecting Americas national parks, seeks a Program Manager for its Colorado Field Office located in...
  • CONSERVATION DIRECTOR
    Carbondale based public lands advocate, Wilderness Workshop, seeks a Conservation Director to help direct and shape the future of public land conservation on the West...
  • DEPUTY DIRECTOR FOR WATER PLANNING WITH WRA'S HEALTHY RIVERS PROGRAM
    Founded in 1989, Western Resource Advocates (WRA) is dedicated to protecting the Wests land, air, and water to ensure that vibrant communities exist in balance...
  • TROUT UNLIMITED BIGHORN RIVER BASIN PROJECT MANAGER
    The Bighorn River Basin Project Manager identifies and implements projects to improve streamflows, restore stream and riparian habitat, improve fish passage and rehabilitate or replace...
  • NON-PROFIT OPERATIONS MANAGER
    One of the most renowned community-based collaboratives in the country seeks full-time Operations Manager to oversee administrative, financial, fund development, and board development duties. BS/BA...
  • RUSTIC HORSE PROPERTY
    in NM. 23 acres, off the grid, rustic cabin, organic gardens, fruit trees, fenced, call 505-204-8432 evenings.
  • DIRECTOR OF VISITOR SERVICES & BOOKSTORE OPERATIONS
    The San Juan Mountains Association in Durango, CO is seeking a Director of Visitor Services & Bookstore Operations to lead our visitor information program &...
  • SOLAR POWERED HOME NEAR CAPITOL REEF NATIONAL PARK
    1800 sf home on 4.12 acres surrounded by Natl Forest and recreational opportunities in a beautiful area (Happy Valley) between Torrey and Boulder. [email protected], www.bouldermoutainreality/properties/grover/off-the-grid-in-happy-valley,...
  • 40 ACRE ORGANIC FARM
    potential fruit/hay with house, Hotchkiss, CO, Scott Ellis, 970-420-0472, [email protected]
  • STAFF ATTORNEY
    STAFF ATTORNEY POSITION OPENING www.westernlaw.org/about-us/clinic-interns-careers The Western Environmental Law Center (WELC) is a nonprofit public interest environmental law firm with a 25-year legacy of success...
  • LAND CONSERVATION DIRECTOR
    Manage, develop and implement all stewardship and land management plans and activities on both private and public lands. Guide and direct comprehensive planning efforts, provide...
  • INTERNET-BASED BUSINESS FOR SALE
    Dream of owning your own business, being your own boss, working from home ... this is the one. 928-380-6570, www.testshop.com. More info at https://bit.ly/2Kgi340.
  • EXECUTIVE DIRECTOR
    If you are deeply committed to public service and would like to become part of our high performing, passionate and diverse team, NCAT is looking...
  • TRIPLEX .8 ACRE KANAB, UT
    Create a base in the center of Southern Utah's Grand Circle of National Parks. Multiple residential property with three established rental units and zoning latitude...
  • FORGE & FAB SHOP
    with home on one beautiful acre in Pocatello, ID. Blackrock Forge - retiring after 43 years! Fully equipped 5,500 sf shop including office, gallery and...
  • SMALL FARM AT THE BASE OF MOUNT SHASTA
    Certified organic fruit/berry/veggie/flower farm. Home, barns, garage, separate apt, more. Just under 2 ac, edge of town. Famously pure air and water. Skiing, mountaineering, bike,...