Travel Issue
Reservation Deadline: February 13, 2017
Materials Deadline: February 20, 2017
Cover Date: March 6, 2017
Print and digital, package and a` la carte Reservation Form
Nonprofit travel text listing ($100) Reservation Form
Features: special Travel Marketplace advertising section.
Join us for this very special issue and reach:
- 120,000 travel enthusiasts with our print issue. Over 50% of whom take more than three trips per year.
- Affluent, highly-educated, environmentally and socially conscious outdoor lovers. See more audience stats at the bottom of this page.
- Travelers looking for adventure, education and ecologically responsible and sustainable options.
- 390,000 additional travel prospects through our website and eNewsletter.
Travel ad opportunities:
- Print, eNewsletter and Web advertising.
- Print & digital packages, and a` la carte options available.
- Special nonprofit text listings available for only $100!
- Tour operators and guides
- Travel agents
- Travel/outdoor gear providers
- Destination locations
- State and local tourism boards and offices
- Conferences and exhibitions
- Hotels, villas, B&Bs
- Environmental groups and anyone involved in providing adventure, eco, wildlife, education and other unique and meaningful travel options
Past Advertisers
| • Absaroka Institute • Adventure Quest Kayak Tours • Alliance for Sustainable Colorado • Alliance Treks and Expeditions • Amazing Earthfest • American Prairie Foundation • Arizona State Parks • Aspen Center for Environmental Studies (ACES) • Back of Beyond Books • Backcountry Press • Baja Discovery • Baja's Frontier Tours • BANR Solutions • Black Diamond Equipment, Ltd. • Cannery Pier Hotel & Spa • Canyon Trails Ranch • Canyonlands Field Institute • Caravan Tours, Inc. • Cinco Deseos Ranch • Cody Country Chamber of Commerce • Conservation Volunteers International Program • Cottonwood Gulch • Crazy Creek Chairs • Crestone Performances, Inc. • Crow Canyon Archaeological Center • Dance of the Deer Foundation • Delta County Tourism Board • Desert River Outfitters • DIY Nature Travel • Dropstone Outfitting, LLC • Elkhorn Ranch • Escalante Canyon Outfitters • Farm Stay U.S. • Flagstaff Convention and Visitors Bureau • Flying R Guest Cabins & Lodge • Four Corners School of Outdoor Education • Globe Pequot Press • Grand Canyon Association • Grand Canyon Trust • Great Old Broads for Wilderness • Greater Yellowstone Coalition • Hondoo Rivers and Trails • Innova Kayak • Jackson Hole Mountain Guides • Kane County Office of Tourism & Film Commission • La Casa Santa Fe • LanSchu Vacation Real Estate Corporation • Lowell Observatory • Lutheran Office of Public Policy - California |
• McReynolds Blacktail Cabins • Montana River Vacation Rental • Montana Wilderness Association • Mountains and Plains Institute • Museum of Northern Arizona • Naturalist Journeys • New Belgium Brewing • New Mexico Wilderness Alliance • North Fork Guides • Ogden Friends of Acoustic Music • Osprey Packs, Inc. • Pickin' in the Pines Bluegrass & Acoustic Music Festival • Public Lands Interpretive Association • Spring Preserve Las Vegas • Ravens-Way Wild Journeys • Rita Donham-Mountain Retreat • Rocky Mountain Biological Laboratory • Salmon Ruins Museum • Seven Directions Cultural & Sustainable Tours • Silver City Arts & Cultural District • Skookum Dog • SOAR Northwest River Co • Sorensen's Resort • Stanford University Press • Stone Horse Expeditions & Travel • The Trumpeter Swan Society • Tom Bihn Travel Gear • Treks West Tours • Truth Aquatics, Inc. • Twin Falls Estate • University of Chicago Press • University of Colorado-Boulder Office for University Outreach • Valley of the Gods Bed & Breakfast • Vital Ground Foundation • Wapiti River Guides • Washington State University Press • Western National Parks Association • Western Spirit Cycling Adventures • White Mountain Conservation League • Wild Bear Adventures • Wildlands Network • Wildlands Restoration Volunteers • Wolf Haven International • Wrangell Institute for Science and Environment • Wyoming Wilderness Association • Yellowstone Safari Company • Yellowstone Wolf Tracker • YMT Vacations |
| AD SIZE - PRINT | eNEWSLETTER | WEB | PRICE | UPGRADES | |
|---|---|---|---|---|---|
|
 |
|
|
|
|
|
Full Page with bleed (10.25"w X 12.25"h) OR Full Page w/out bleed (10"w X 12'h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $4,463 2X PACKAGE PRICE: $8,430 |
3X PACKAGE PRICE: $11,396 12X PACKAGE PRICE: $33,995 |
|
Half Page horizontal (8.825"w X 5"h) OR Half Page vertical (4.329"w X 10.253"'h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $2,890 2X PACKAGE PRICE: $5,459 |
3X PACKAGE PRICE: $7,328 12X PACKAGE PRICE: $21,521 |
|
Quarter Page (4.329"w X 5"h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $2,182 2X PACKAGE PRICE: $4,121 |
3X PACKAGE PRICE: $5,494 12X PACKAGE PRICE: $15,901 |
|
Eigth Page horizontal (4.329"w X 2.439"h) OR Eigth Page vertical (2.081"w X 2.439'h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $1,792 2X PACKAGE PRICE: $3,385 |
3X PACKAGE PRICE: $4,486 12X PACKAGE PRICE: $12,810 |
| *Ask about current list size, stats and available schedule. **Total is based on 1X color print ad, 1X eNewsletter ad and 1 month web/mobile banner ads on hcn.org. Savings based on package discount off a` la carte rates. |
|---|
A` la carte pricing
| AD SIZE and COLOR | 1X | 2X | 3X | 6X | 12X |
| Full Page (Full-color) | $3,497 | $6,994 | $10,176 | $19,512 | $35,664 |
| 1/2 Page (Full-color) | $1,749 | $3,498 | $5,091 | $10,962 | $17,844 |
| 1/2 Page (Black & White) | $1,137 | $2,274 | $3,309 | $6,342 | $11,592 |
| 1/4 Page (Full-color) | $962 | $1,924 | $2,799 | $5,370 | $9,816 |
| 1/4 Page (Black & White) | $625 | $1,250 | $1,821 | $3,492 | $6,384 |
| 1/8 Page (Full-color) | $529 | $1,058 | $1,539 | $2,952 | $5,400 |
| 1/8 Page (Black & White) | $344 | $688 | $1,002 | $1,920 | $3,504 |
| 1/16 Page (Full-color) | $291 | $582 | $846 | $1,626 | $2,964 |
| 1/16 Page (Black & White) | $189 | $378 | $549 | $1,056 | $1,932 |
| Web/Mobile Banner ads on hcn.org | 1 month | 2 month | 3 month | 6 month | 12 month |
| 728x90, 300x250, 468x60, 320x50 | $787 | $1,574 | $2,119 | $3,570 | $6,300 |
| eNEWSLETTER banner ad | 1X | 2X | 3X | 6X | 12X |
| 300x250 | $675 | $1,350 | $1,950 | $3,600 | $6,600 |
HCN Readers Are:
- Prosperous Progressive
- Highly Educated
- Active & Engaged
- Influential Thought Leaders Driven by their Values
- Environmentally & Socially Conscious
HCN Demographics
- Magazine Total Readership: 120,000
- Median Age: 55.6
- Median Household Income: $63,750
- Educational Level: 98% Graduated or attended college
Selected Demographic Highlights
- 68% Are considered 'influentials' according to MRI
- 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
- 97% Are willing to give up convenience or pay more for a product that is environmentally safe
- 47% Have continuing education plans
- 13% Work in education
- 30% of educators use HCN in their classrooms
- 20% Have subscribed to HCN for 10 years or more
- 67% Spend one or more hours reading each issue of HCN
- 48% Have visited a HCN advertiser's Web site or contacted them for info
- 30% Have purchased a product or service advertised in HCN
TRAVEL HABITS
How many domestic pleasure travel trips (of at least 3 days in length) have you been on in the last 12 months?
- None 10%
- 1 - 2 trips 39%
- 3 - 4 trips 32%
- 4+ trips 19%
Have you taken a domestic vacation air trip in the last 12 months?
- Yes 57%
Have you visited a national park in the last 12 months?
- Yes 76%
Have you taken a foreign trip in the last 3 years?
- Yes 49%
Do you own a valid passport?
- Yes 82%
Did you participate in any of the following activities during a domestic or foreign trip?
- Backpack 51%
- Bike 34%
- Ski 28%
- Run 20%
- Fish 23%
- Hunt 7%
- Other 41%
What types of trips would you consider taking when planning a vacation?
- Educational trip 70%
- Active adventure (climbing, walking, camping, etc) 77%
- Eco Travel (wilderness adventure, safari, wildlife) 61%
- Spa/New Age 11%
- Cruise 14%
- Other 15%
SPORTS AND LEISURE PURSUITS
Hobbies/Leisure Pursuits - What do you like to do for fun?
- Backpacking/Hiking 80%
- Dining Out (at least once a month) 74%
- Outdoor Gardening 72%
- Walking (for exercise) 72%
- Overnight Camping 69%
- Attending Live Musical Performances 62%
- Visiting Museums 61%
- Bicycling 56%
- Photography 56%
- Bird Watching 50%
- Attending Live Theater 41%
- Cross-Country Skiing 37%
- Rafting/Kayaking 35%
- Fishing 30%
- Yoga/Meditation 30%
- Skiing/Snowboarding (Alpine) 29%
- Indoor Gardening 24%
- Running/Jogging 24%
- Other 23%
- Mountain/Rock Climbing 18%
- Boating/Sailing 16%
- Hunting 14%
- Collecting (Antiques, Art, Coins, Stamps, Sport Cards, etc.) 14%