Travel Issue

Travel Issue - 2015

Space Reservation Deadline: March 23, 2015
Ad Art Deadline: March 30, 2015
Issue Cover Date: April 13, 2015

Join us for this very special issue and reach:
  • 65,000 travel enthusiasts, over 50% of whom take more than three trips per year.
  • Affluent, highly-educated, environmentally and socially conscious outdoor lovers.
  • Travelers looking for adventure, education and ecologically responsible and sustainable options.
  • 235,000 additional people through our website and eNewsletter.
As always, we'll have a special ad section with reduced pricing available:
  • Huge discounts available on print, eNewsletter and Web advertising.
  • Print and digital package and a` la carte options available.
  • Special nonprofit listings available for only $50!
  • Special pricing is extended to all Marketplace ads as well.
Who should participate:
  • Tour operators and guides
  • Travel agents
  • Travel/outdoor gear providers
  • Destination locations
  • State and local tourism boards and offices
  • Conferences and exhibitions
  • Hotels, villas, B&Bs
  • Environmental groups and anyone involved in providing adventure, eco, wildlife, education and other unique and meaningful travel options

Print and digital, package and a` la carte Reservation Form

Nonprofit travel text listing ($50) Reservation Form

High Country News Media Guide (view online - Flash required)

High Country News Media Guide (view/download PDF)

 HCN Travel Issue
HCN 2014 - Travel Issue

 HCN Travel Issue
HCN 2013 - Travel Issue

 HCN Travel Issue
HCN 2012 - Travel Issue

Past Advertisers

•  Absaroka Institute
•  Adventure Quest Kayak Tours
•  Alliance for Sustainable Colorado
•  Alliance Treks and Expeditions
•  Amazing Earthfest
•  American Prairie Foundation
•  Arizona State Parks
•  Aspen Center for Environmental Studies (ACES)
•  Back of Beyond Books
•  Backcountry Press
•  Baja Discovery
•  Baja's Frontier Tours
•  BANR Solutions
•  Black Diamond Equipment, Ltd.
•  Cannery Pier Hotel & Spa
•  Canyon Trails Ranch
•  Canyonlands Field Institute
•  Caravan Tours, Inc.
•  Cinco Deseos Ranch
•  Cody Country Chamber of Commerce
•  Conservation Volunteers International Program
•  Cottonwood Gulch
•  Crazy Creek Chairs
•  Crestone Performances, Inc.
•  Crow Canyon Archaeological Center
•  Dance of the Deer Foundation
•  Delta County Tourism Board
•  Desert River Outfitters
•  DIY Nature Travel
•  Dropstone Outfitting, LLC
•  Elkhorn Ranch
•  Escalante Canyon Outfitters
•  Farm Stay U.S.
•  Flagstaff Convention and Visitors Bureau
•  Flying R Guest Cabins & Lodge
•  Four Corners School of Outdoor Education
•  Globe Pequot Press
•  Grand Canyon Association
•  Grand Canyon Trust
•  Great Old Broads for Wilderness
•  Greater Yellowstone Coalition
•  Hondoo Rivers and Trails
•  Innova Kayak
•  Jackson Hole Mountain Guides
•  Kane County Office of Tourism & Film Commission
•  La Casa Santa Fe
•  LanSchu Vacation Real Estate Corporation
•  Lowell Observatory
•  Lutheran Office of Public Policy - California
•  McReynolds Blacktail Cabins
•  Montana River Vacation Rental
•  Montana Wilderness Association
•  Mountains and Plains Institute
•  Museum of Northern Arizona
•  Naturalist Journeys
•  New Belgium Brewing
•  New Mexico Wilderness Alliance
•  North Fork Guides
•  Ogden Friends of Acoustic Music
•  Osprey Packs, Inc.
•  Pickin' in the Pines Bluegrass & Acoustic Music Festival
•  Public Lands Interpretive Association
•  Spring Preserve Las Vegas
•  Ravens-Way Wild Journeys
•  Rita Donham-Mountain Retreat
•  Rocky Mountain Biological Laboratory
•  Salmon Ruins Museum
•  Seven Directions Cultural & Sustainable Tours
•  Silver City Arts & Cultural District
•  Skookum Dog
•  SOAR Northwest River Co
•  Sorensen's Resort
•  Stanford University Press
•  Stone Horse Expeditions & Travel
•  The Trumpeter Swan Society
•  Tom Bihn Travel Gear
•  Treks West Tours
•  Truth Aquatics, Inc.
•  Twin Falls Estate
•  University of Chicago Press
•  University of Colorado-Boulder Office for University Outreach
•  Valley of the Gods Bed & Breakfast
•  Vital Ground Foundation
•  Wapiti River Guides
•  Washington State University Press
•  Western National Parks Association
•  Western Spirit Cycling Adventures
•  White Mountain Conservation League
•  Wild Bear Adventures
•  Wildlands Network
•  Wildlands Restoration Volunteers
•  Wolf Haven International
•  Wrangell Institute for Science and Environment
•  Wyoming Wilderness Association
•  Yellowstone Safari Company
•  Yellowstone Wolf Tracker
•  YMT Vacations
NONPROFIT TRAVEL TEXT LISTING ($50) Reservation Form

For nonprofit groups that offer tours and other unique and educational travel options or destinations.
Includes your group name, address, phone, email, website and a brief description of your offerings (up to 50 words).
Sample listing:

SEEtheWild


7227 SW Linette Way
Beaverton, OR 97007

Offers life-changing wildlife tours that give back to conservation efforts and communities. Tours focus on turtles, whales, sharks, birds, bears and big cats.

Phone: (800) 854-4204
Email: brad@seeturtles.com
www.seethewild.org

AD SIZE - PRINTeNEWSLETTERWEBPRICEUPGRADES
  • Full Page with bleed (10.25"w X 12.25"h)
  • OR
  • Full Page w/out bleed (10"w X 12'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $2,115
SAVINGS: $235

2X PACKAGE PRICE: $3,760
SAVINGS: $940

3X PACKAGE PRICE: $4,935
SAVINGS: $2,115
  • Half Page horizontal (8.825"w X 5"h)
  • OR
  • Half Page vertical (4.329"w X 10.253"'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $1,360

SAVINGS: $240
2X PACKAGE PRICE: $2,560
SAVINGS: $640

3X PACKAGE PRICE: $3,360
SAVINGS: $1,440

Quarter Page

(4.329"w X 5"h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $1,063

SAVINGS: $188
2X PACKAGE PRICE: $2,000
SAVINGS: $500

3X PACKAGE PRICE: $2,625
SAVINGS: $1,125
  • Eigth Page horizontal (4.329"w X 2.439"h)
  • OR
  • Eigth Page vertical (2.081"w X 2.439'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $922
SAVINGS: $163

2X PACKAGE PRICE: $1,552
SAVINGS: $388

3X PACKAGE PRICE: $2,037
SAVINGS: $873

*Ask about current list size and available schedule.
**Total is based on 1X color print ad, 1X eNewsletter ad and 50,000 web banner impressions. Package savings based on special issue a` la carte pricing.

A la carte pricing

AD SIZE and COLOR PRICE Standard 1X Rate Special Offer Rate Savings
Full Page (Full-color) $1,500 $2,097 $597
1/2 Page (Full-color) $750 $1,061 $311
1/2 Page (Black & White) $500 $690 $190
1/4 Page (Full-color) $400 $563 $163
1/4 Page (Black & White) $265 $366 $101
1/8 Page (Full-color) $235 $338 $103
1/8 Page (Black & White) $155 $220 $65
1/16 Page (Full-color) $120 $169 $49
1/16 Page (Black & White) $80 $110 $30
WEB - 728x90 ad on hcn.org PRICE Standard Rate ($10/cpm) Special Issue Rate Savings
200,000 impressions $1,400 $2,000 $600
100,000 impressions $700 $1,000 $300
50,000 impressions $350 $500 $150
eNEWSLETTER PRICE Standard Rate ($15/cpm) Special Issue Rate Savings
728x90 leaderboard banner ad 1X $500 $675 $175

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 60,000
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN

TRAVEL HABITS

How many domestic pleasure travel trips (of at least 3 days in length) have you been on in the last 12 months?
  • None 10%
  • 1 - 2 trips 39%
  • 3 - 4 trips 32%
  • 4+ trips 19%
Have you taken a domestic vacation air trip in the last 12 months?
  • Yes 57%
Have you visited a national park in the last 12 months?
  • Yes 76%
Have you taken a foreign trip in the last 3 years?
  • Yes 49%
Do you own a valid passport?
  • Yes 82%
Did you participate in any of the following activities during a domestic or foreign trip?
  • Backpack 51%
  • Bike 34%
  • Ski 28%
  • Run 20%
  • Fish 23%
  • Hunt 7%
  • Other 41%
What types of trips would you consider taking when planning a vacation?
  • Educational trip 70%
  • Active adventure (climbing, walking, camping, etc) 77%
  • Eco Travel (wilderness adventure, safari, wildlife) 61%
  • Spa/New Age 11%
  • Cruise 14%
  • Other 15%

SPORTS AND LEISURE PURSUITS

Hobbies/Leisure Pursuits - What do you like to do for fun?
  • Backpacking/Hiking 80%
  • Dining Out (at least once a month) 74%
  • Outdoor Gardening 72%
  • Walking (for exercise) 72%
  • Overnight Camping 69%
  • Attending Live Musical Performances 62%
  • Visiting Museums 61%
  • Bicycling 56%
  • Photography 56%
  • Bird Watching 50%
  • Attending Live Theater 41%
  • Cross-Country Skiing 37%
  • Rafting/Kayaking 35%
  • Fishing 30%
  • Yoga/Meditation 30%
  • Skiing/Snowboarding (Alpine) 29%
  • Indoor Gardening 24%
  • Running/Jogging 24%
  • Other 23%
  • Mountain/Rock Climbing 18%
  • Boating/Sailing 16%
  • Hunting 14%
  • Collecting (Antiques, Art, Coins, Stamps, Sport Cards, etc.) 14%