Travel Issue

Space Reservation Deadline: February 15, 2016
Ad Art Deadline: February 22, 2016
Issue Cover Date: March 7, 2016
Print and digital, package and a` la carte Reservation Form
Nonprofit travel text listing ($100) Reservation Form

We'll take you on trips to places, and show you experiences where no other travel magazine would dare tread, to the quirky, the unusual, and the sublime. We'll reveal the unfamiliar, open up new ways to see the familiar and take you to the 'backwater fringe' of the West. The High Country News reader is not your average tourist. They are affluent, highly-educated, environmentally and socially conscious outdoor enthusiasts looking for adventure, education and ecologically responsible and sustainable options for their travel and recreation.

Show 'em what ya got!

This year’s Theme:
The National Parks You Don’t Know
The National Park Service’s Centennial is in 2016, and this year’s theme is The National Parks You Don’t Know — aspects of the park system that are little known and surprising. We’re talking about out -of-the -way places like Rainbow Bridge, which can only be reached by boat, lesser-known park units including some of the national historic units like the Anza trail, ways to have off-the-beaten-path  experiences in Yellowstone and Yosemite, etc. We’ll also include some recognition of the critical issues facing parks that will determine the NPS’s direction and relevance in the next century like overcrowding, underfunding, commercial/industrial development on both the inside and outside of park boundaries, recreational conflicts, wildlife management, invasive species, climate-induced ecological change, privatization of services, and the struggle to attract an increasingly diverse American public.

Join us for this very special issue and reach:
  • 120,000 travel enthusiasts with our print issue. Over 50% of whom take more than three trips per year.
  • Affluent, highly-educated, environmentally and socially conscious outdoor lovers. See more audience stats at the bottom of this page.
  • Travelers looking for adventure, education and ecologically responsible and sustainable options.
  • 390,000 additional travel prospects through our website and eNewsletter.
Travel ad opportunities:
  • Print, eNewsletter and Web advertising.
  • Print & digital packages, and a` la carte options available.
  • Special nonprofit text listings available for only $100!
Who should participate:
  • Tour operators and guides
  • Travel agents
  • Travel/outdoor gear providers
  • Destination locations
  • State and local tourism boards and offices
  • Conferences and exhibitions
  • Hotels, villas, B&Bs
  • Environmental groups and anyone involved in providing adventure, eco, wildlife, education and other unique and meaningful travel options


HCN Cover  April 13, 2015
HCN 2015 - Travel Issue

 HCN Travel Issue

HCN 2014 - Travel Issue

 HCN Travel Issue
HCN 2013 - Travel Issue

 HCN Travel Issue
HCN 2012 - Travel Issue

Past Advertisers

•  Absaroka Institute
•  Adventure Quest Kayak Tours
•  Alliance for Sustainable Colorado
•  Alliance Treks and Expeditions
•  Amazing Earthfest
•  American Prairie Foundation
•  Arizona State Parks
•  Aspen Center for Environmental Studies (ACES)
•  Back of Beyond Books
•  Backcountry Press
•  Baja Discovery
•  Baja's Frontier Tours
•  BANR Solutions
•  Black Diamond Equipment, Ltd.
•  Cannery Pier Hotel & Spa
•  Canyon Trails Ranch
•  Canyonlands Field Institute
•  Caravan Tours, Inc.
•  Cinco Deseos Ranch
•  Cody Country Chamber of Commerce
•  Conservation Volunteers International Program
•  Cottonwood Gulch
•  Crazy Creek Chairs
•  Crestone Performances, Inc.
•  Crow Canyon Archaeological Center
•  Dance of the Deer Foundation
•  Delta County Tourism Board
•  Desert River Outfitters
•  DIY Nature Travel
•  Dropstone Outfitting, LLC
•  Elkhorn Ranch
•  Escalante Canyon Outfitters
•  Farm Stay U.S.
•  Flagstaff Convention and Visitors Bureau
•  Flying R Guest Cabins & Lodge
•  Four Corners School of Outdoor Education
•  Globe Pequot Press
•  Grand Canyon Association
•  Grand Canyon Trust
•  Great Old Broads for Wilderness
•  Greater Yellowstone Coalition
•  Hondoo Rivers and Trails
•  Innova Kayak
•  Jackson Hole Mountain Guides
•  Kane County Office of Tourism & Film Commission
•  La Casa Santa Fe
•  LanSchu Vacation Real Estate Corporation
•  Lowell Observatory
•  Lutheran Office of Public Policy - California
•  McReynolds Blacktail Cabins
•  Montana River Vacation Rental
•  Montana Wilderness Association
•  Mountains and Plains Institute
•  Museum of Northern Arizona
•  Naturalist Journeys
•  New Belgium Brewing
•  New Mexico Wilderness Alliance
•  North Fork Guides
•  Ogden Friends of Acoustic Music
•  Osprey Packs, Inc.
•  Pickin' in the Pines Bluegrass & Acoustic Music Festival
•  Public Lands Interpretive Association
•  Spring Preserve Las Vegas
•  Ravens-Way Wild Journeys
•  Rita Donham-Mountain Retreat
•  Rocky Mountain Biological Laboratory
•  Salmon Ruins Museum
•  Seven Directions Cultural & Sustainable Tours
•  Silver City Arts & Cultural District
•  Skookum Dog
•  SOAR Northwest River Co
•  Sorensen's Resort
•  Stanford University Press
•  Stone Horse Expeditions & Travel
•  The Trumpeter Swan Society
•  Tom Bihn Travel Gear
•  Treks West Tours
•  Truth Aquatics, Inc.
•  Twin Falls Estate
•  University of Chicago Press
•  University of Colorado-Boulder Office for University Outreach
•  Valley of the Gods Bed & Breakfast
•  Vital Ground Foundation
•  Wapiti River Guides
•  Washington State University Press
•  Western National Parks Association
•  Western Spirit Cycling Adventures
•  White Mountain Conservation League
•  Wild Bear Adventures
•  Wildlands Network
•  Wildlands Restoration Volunteers
•  Wolf Haven International
•  Wrangell Institute for Science and Environment
•  Wyoming Wilderness Association
•  Yellowstone Safari Company
•  Yellowstone Wolf Tracker
•  YMT Vacations
AD SIZE - PRINTeNEWSLETTERWEBPRICEUPGRADES
 HCN Travel Issue

Full Page with bleed (10.25"w X 12.25"h)

OR

Full Page w/out bleed (10"w X 12'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 44,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

350,000 monthly visitors.*

1X PACKAGE PRICE: $4,463
SAVINGS: $496

2X PACKAGE PRICE: $8,430
SAVINGS: $1,488

3X PACKAGE PRICE: $11,396
SAVINGS: $2,849

6X PACKAGE PRICE: $20,012
SAVINGS: $6,671

12X PACKAGE PRICE: $33,995
SAVINGS: $14,569

Half Page horizontal (8.825"w X 5"h)

OR

Half Page vertical (4.329"w X 10.253"'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 44,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

350,000 monthly visitors.*

1X PACKAGE PRICE: $2,890
SAVINGS: $321

2X PACKAGE PRICE: $5,459
SAVINGS: $963

3X PACKAGE PRICE: $7,328
SAVINGS: $1,832

6X PACKAGE PRICE: $13,599
SAVINGS: $4,533

12X PACKAGE PRICE: $21,521
SAVINGS: $9,223

Quarter Page

(4.329"w X 5"h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 44,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

350,000 monthly visitors.*

1X PACKAGE PRICE: $2,182
SAVINGS: $242

2X PACKAGE PRICE: $4,121
SAVINGS: $727

3X PACKAGE PRICE: $5,494
SAVINGS: $1,374

6X PACKAGE PRICE: $9,405
SAVINGS: $3,135

12X PACKAGE PRICE: $15,901
SAVINGS: $6,815

Eigth Page horizontal (4.329"w X 2.439"h)

OR

Eigth Page vertical (2.081"w X 2.439'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 44,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

350,000 monthly visitors.*

1X PACKAGE PRICE: $1,792
SAVINGS: $199

2X PACKAGE PRICE: $3,385
SAVINGS: $597

3X PACKAGE PRICE: $4,486
SAVINGS: $1,122

6X PACKAGE PRICE: $7,592
SAVINGS: $2,531

12X PACKAGE PRICE: $12,810
SAVINGS: $5,490

*Ask about current list size, stats and available schedule.
**Total is based on 1X color print ad, 1X eNewsletter ad and 1 month web/mobile banner ads on hcn.org. Savings based on package discount off a` la carte rates.

A` la carte pricing

AD SIZE and COLOR 1X 2X 3X 6X 12X
Full Page (Full-color) $3,497 $6,994 $10,176 $19,512 $35,664
1/2 Page (Full-color) $1,749 $3,498 $5,091 $10,962 $17,844
1/2 Page (Black & White) $1,137 $2,274 $3,309 $6,342 $11,592
1/4 Page (Full-color) $962 $1,924 $2,799 $5,370 $9,816
1/4 Page (Black & White) $625 $1,250 $1,821 $3,492 $6,384
1/8 Page (Full-color) $529 $1,058 $1,539 $2,952 $5,400
1/8 Page (Black & White) $344 $688 $1,002 $1,920 $3,504
1/16 Page (Full-color) $291 $582 $846 $1,626 $2,964
1/16 Page (Black & White) $189 $378 $549 $1,056 $1,932
Web/Mobile Banner ads on hcn.org 1 month 2 month 3 month 6 month 12 month
728x90, 300x250, 468x60, 320x50 $787 $1,574 $2,119 $3,570 $6,300
eNEWSLETTER banner ad 1X 2X 3X 6X 12X
300x250 $675 $1,350 $1,950 $3,600 $6,600

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Readership: 120,000
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN

TRAVEL HABITS

How many domestic pleasure travel trips (of at least 3 days in length) have you been on in the last 12 months?
  • None 10%
  • 1 - 2 trips 39%
  • 3 - 4 trips 32%
  • 4+ trips 19%
Have you taken a domestic vacation air trip in the last 12 months?
  • Yes 57%
Have you visited a national park in the last 12 months?
  • Yes 76%
Have you taken a foreign trip in the last 3 years?
  • Yes 49%
Do you own a valid passport?
  • Yes 82%
Did you participate in any of the following activities during a domestic or foreign trip?
  • Backpack 51%
  • Bike 34%
  • Ski 28%
  • Run 20%
  • Fish 23%
  • Hunt 7%
  • Other 41%
What types of trips would you consider taking when planning a vacation?
  • Educational trip 70%
  • Active adventure (climbing, walking, camping, etc) 77%
  • Eco Travel (wilderness adventure, safari, wildlife) 61%
  • Spa/New Age 11%
  • Cruise 14%
  • Other 15%

SPORTS AND LEISURE PURSUITS

Hobbies/Leisure Pursuits - What do you like to do for fun?
  • Backpacking/Hiking 80%
  • Dining Out (at least once a month) 74%
  • Outdoor Gardening 72%
  • Walking (for exercise) 72%
  • Overnight Camping 69%
  • Attending Live Musical Performances 62%
  • Visiting Museums 61%
  • Bicycling 56%
  • Photography 56%
  • Bird Watching 50%
  • Attending Live Theater 41%
  • Cross-Country Skiing 37%
  • Rafting/Kayaking 35%
  • Fishing 30%
  • Yoga/Meditation 30%
  • Skiing/Snowboarding (Alpine) 29%
  • Indoor Gardening 24%
  • Running/Jogging 24%
  • Other 23%
  • Mountain/Rock Climbing 18%
  • Boating/Sailing 16%
  • Hunting 14%
  • Collecting (Antiques, Art, Coins, Stamps, Sport Cards, etc.) 14%