2016 Outdoors Issue

Reservation Deadline: June 5, 2017
Materials Deadline: June 12, 2017
Cover Date: June 26, 2017
Print and digital, package and a`la carte Reservation Form
Past Advertisers
Past Issues
Package Pricing
A` la Carte Pricing
Demographics

A special issue devoted to all of the outdoor recreation opportunities and associated challenges they bring. Perfect for outdoor gear providers, destination locations and more. The editors of High Country News bring unique analysis and insight into the biggest trends of outdoor recreation where it matters most, the American West. We bring our depth of experience on the issues to provide nuanced reporting on one of the region’s biggest, most contentious industries.

Features: special Outdoor Recreation Marketplace advertising section.
 
 
Join us for this very special issue and reach:
  • 120,000 outdoor recreation enthusiasts with our print issue.
  • Affluent, highly educated, environmentally and socially conscious outdoor lovers.
  • Outdoor enthusiasts looking for adventure, education and ecologically responsible and sustainable options.
  • 390,000 additional people through our website and eNewsletter.
  • Bonus distribution at the Shift Festival in Jackson, WY.    
Outdoor recreation ad opportunities:
  • Print, eNewsletter and Web advertising.
  • Print & digital packages, and a` la carte options available.
Who should participate:
  • Tour operators and guides
  • Travel agents
  • Outdoor gear providers
  • Destination locations
  • State and local tourism boards and offices
  • State and national parks
  • Conservation Groups
  • Anyone involved in preserving, providing or facilitating outdoor recreational opportunities

Past Advertisers

A Sense of Nature Dolores River Boating Advocates Pickin' in the Pines Bluegrass & Acoustic Music Festival
Active Adventures Dropstone Outfitting, LLC Prescott College
Adventure Sun Valley Duke University-Environmental Leadership Program Public Lands Interpretive Association
Amazing Earthfest Eco Tour Adventures Redding Convention & Visitors Bureau
American Public University Elkhorn Ranch Rich Clarkson & Associates
Animas Valley Institute Floating Island International Sacramento River Preservation Trust
Apogee Mapping, Inc. Four Corners School of Outdoor Education SHIFT Festival
Archaeology Southwest Friends of Scotchman Peaks Wilderness Silver City Arts & Cultural District
Arches Real Estate Group Friends of the Teton River Skookum Dog
Arizona State Parks Fund for Wild Nature Snowlands Network
Arizona Wilderness Coalition George F Thompson Publishing Sorensen's Resort
ARTA River Trips Gila Conservation Coalition Southern Nevada Water Authority
Aspen Center for Environmental Studies (ACES) Glen Canyon Natural History Association Southern Utah University
Babbitt Ranches Gone Feral Spud Spikes
Backcountry Horsemen of America Great Basin Institute Teton Science Schools
Backcountry Press Great Old Broads for Wilderness The Nature Conservancy
Black Diamond Equipment, Ltd. Hidden Valley Inn and Reserve The Wild Side Tours & Treks
Blue Heron Pottery & Sculpture Idaho Conservation League Tom Bihn
Bross Hotel Imus Geographics Treks West Tours
Canyon Trails Ranch Interagency Grizzly Bear Committee (IGBC) University Of Nevada Press
Canyonlands Field Institute Lizard Head Cycling Guides University of Utah-Environmental Humanities Graduate Program
Caxton Press Luce's Gluten-Free Artisan Bread University of Washington Press
Colorado Outward Bound School Maria's Bookshop Vishnu Temple Press
Colorado Scenic Byways Melanzana Outdoor Clothing Weaverville 24 c/o TCRCD
Conservatives for Responsible Stewardship Midland School Welfelt Fabrication, Inc.
CoolWorks.com Mountain Press Publishing Company Western State College of Colorado
Crestone Performances, Inc. Murray Hotel, LLC Western State Colorado University - Recreation and Outdoor Education program
Crow Canyon Archaeological Center New Belgium Brewing Wilderness Institute
Dance of the Deer Foundation Northern Arizona University Wyoming Public Media
Deltec Homes Pew Charitable Trusts Yellowstone Association
 July 20, 2015
2015 - Outdoor Recreation Issue
HCN Cover  July 21, 2014
2014 - Outdoor Recreation Issue
 HCN Cover  July 22, 2013
2013 - Outdoor Recreation Issue
AD SIZE - PRINT eNEWSLETTER WEB PRICE UPGRADES
 HCN Travel Issue

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12X PACKAGE PRICE: $12,810
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*Ask about current list size, stats and available schedule.
**Total is based on 1X color print ad, 1X eNewsletter ad and 1 month web/mobile banner ads on hcn.org. Savings based on package discount off a` la carte rates.

A` la carte pricing

AD SIZE and COLOR 1X 2X 3X 6X 12X
Full Page (Full-color) $3,497 $6,994 $10,176 $19,512 $35,664
1/2 Page (Full-color) $1,749 $3,498 $5,091 $10,962 $17,844
1/2 Page (Black & White) $1,137 $2,274 $3,309 $6,342 $11,592
1/4 Page (Full-color) $962 $1,924 $2,799 $5,370 $9,816
1/4 Page (Black & White) $625 $1,250 $1,821 $3,492 $6,384
1/8 Page (Full-color) $529 $1,058 $1,539 $2,952 $5,400
1/8 Page (Black & White) $344 $688 $1,002 $1,920 $3,504
1/16 Page (Full-color) $291 $582 $846 $1,626 $2,964
1/16 Page (Black & White) $189 $378 $549 $1,056 $1,932
Web/Mobile Banner ads on hcn.org 1 month 2 month 3 month 6 month 12 month
728x90, 300x250, 468x60, 320x50 $787 $1,574 $2,119 $3,570 $6,300
eNEWSLETTER banner ad 1X 2X 3X 6X 12X
300x250 $675 $1,350 $1,950 $3,600 $6,600

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 120,000
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN

TRAVEL HABITS

How many domestic pleasure travel trips (of at least 3 days in length) have you been on in the last 12 months?
  • None 10%
  • 1 - 2 trips 39%
  • 3 - 4 trips 32%
  • 4+ trips 19%
Have you taken a domestic vacation air trip in the last 12 months?
  • Yes 57%
Have you visited a national park in the last 12 months?
  • Yes 76%
Have you taken a foreign trip in the last 3 years?
  • Yes 49%
Do you own a valid passport?
  • Yes 82%
Did you participate in any of the following activities during a domestic or foreign trip?
  • Backpack 51%
  • Bike 34%
  • Ski 28%
  • Run 20%
  • Fish 23%
  • Hunt 7%
  • Other 41%
What types of trips would you consider taking when planning a vacation?
  • Educational trip 70%
  • Active adventure (climbing, walking, camping, etc) 77%
  • Eco Travel (wilderness adventure, safari, wildlife) 61%
  • Spa/New Age 11%
  • Cruise 14%
  • Other 15%

SPORTS AND LEISURE PURSUITS

Hobbies/Leisure Pursuits - What do you like to do for fun?
  • Backpacking/Hiking 80%
  • Dining Out (at least once a month) 74%
  • Outdoor Gardening 72%
  • Walking (for exercise) 72%
  • Overnight Camping 69%
  • Attending Live Musical Performances 62%
  • Visiting Museums 61%
  • Bicycling 56%
  • Photography 56%
  • Bird Watching 50%
  • Attending Live Theater 41%
  • Cross-Country Skiing 37%
  • Rafting/Kayaking 35%
  • Fishing 30%
  • Yoga/Meditation 30%
  • Skiing/Snowboarding (Alpine) 29%
  • Indoor Gardening 24%
  • Running/Jogging 24%
  • Other 23%
  • Mountain/Rock Climbing 18%
  • Boating/Sailing 16%
  • Hunting 14%
  • Collecting (Antiques, Art, Coins, Stamps, Sport Cards, etc.) 14%