Big Ideas Issue
Reservation Deadline: August 28, 2017
Materials Deadline: September 4, 2017
Cover Date: September 18, 2017
Online Reservation Form
The editors of High Country News dive deep into the biggest ideas defining the modern American West, analyzing what it means to live in a diverse, unique region with a complex history and exciting future. The issue will feature a specially produced section with advertising highlighting programs and companies leading the way. Who is evolving to meet the needs and mold the future of our changing region? Who are the innovators? What programs and companies are breaking new ground?
Features: special Education Marketplace advertising section.
Feature your organization or program in the Education Marketplace:
Wondering if it pays to advertise? Check out what Michelle, a Jr. High School teacher in Utah, was doing with a previous issue:
- 120,000 policy-makers, educators, students, public land managers, environmental professionals, outdoor enthusiasts and others who care deeply about the future of this unique region.
- Affluent, highly educated, environmentally and socially conscious educators and those looking for continuing education.
- 390,000 additional people through our website and eNewsletter.
- Bonus distribution to over 1,500 students in our HCNU classroom program. Want to join the classroom program?
- Print, eNewsletter and web advertising.
- Print & digital packages, and a` la carte options available.
- 10% discount available to educators and nonprofits.
WHO SHOULD PARTICIPATE:
- Academic institutions (undergraduate, graduate and law programs)
- Innovative & non-traditional educational programs
- Conservation groups
- Educational conferences and events
- Environmental journalists and writing programs
- Environmental law firms
- Land planners
- Remediation specialists
- Architects
- Sustainability companies
- Think tanks
- Others leading the way
Want to share your story? Contact our issue editor, Brian Calvert. [email protected]
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Past Advertisers
| • Amazing Earthfest • American Public University • Antioch University - New England • Arizona State University - Global Institute of Sustainability • Boise State University • Center for Natural Resources & Environmental Policy • Central Washington University • Cispus Institute • College of the Redwoods • Colorado College • Colorado Mountain College • Colorado State Forest Service • Cottonwood Gulch • Crow Canyon Archaeological Center • Deltec Homes • Duke University - Environmental Leadership Program • Feather River Community College • Fort Lewis College - Environmental Center • Musicians United to Sustain the Environment • Golden Gate University Graduate Law Programs • Great Old Broads for Wilderness • Humboldt State University • Idaho State University - Dept. of History • John S. Knight Journalism Fellowships • Kinship Foundation • Land Trust of the Upper Arkansas • Lewis & Clark Law School • Narrative Lab Communications • North Cascades Institute • Northern Arizona University • Northern Arizona University-MA in Sustainable Communites • Northern Arizona University-Merriam Powell Research Station |
• Northwest Connections • Oregon State University Extended Campus (Ecampus) • Prescott College • Resource Renewal Institute • Rocky Mountain Land Use Institute • Seven Directions Cultural & Sustainable Tours • Sierra Nevada College • SOAR Northwest River Co. • Sorensen's Resort • Southern Nevada Water Authority • Sunlight Homes • The Water Report • Transition Lab • UC Davis - Department of Environmental Science and Policy • University of Arizona Press • University of Colorado-Boulder Office for University Outreach • University of Denver Sturm College of Law • University of Montana-Environmental Studies Program • University of Montana-School of Journalism • University of Wyoming-ENR/Haub School/Ruckelshaus Institute • Utah State University • Vermont Law School • Virginia Tech - College of Natural Resources & Environment • Warner College of Natural Resources-CSU • Western State College of Colorado • Whitebark Pine Ecosystem Foundation • Wild Rockies Field Institute • Wilderness Volunteers • Yale School of Forestry and Environmental Studies • Yellowstone Wolf Tracker • Zion Canyon Field Institute |
| AD SIZE - PRINT | eNEWSLETTER | WEB | PRICE | UPGRADES | |
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Full Page with bleed (10.25"w X 12.25"h) OR Full Page w/out bleed (10"w X 12'h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $4,463 2X PACKAGE PRICE: $8,430 |
3X PACKAGE PRICE: $11,396 12X PACKAGE PRICE: $33,995 |
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Half Page horizontal (8.825"w X 5"h) OR Half Page vertical (4.329"w X 10.253"'h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $2,890 2X PACKAGE PRICE: $5,459 |
3X PACKAGE PRICE: $7,328 12X PACKAGE PRICE: $21,521 |
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Quarter Page (4.329"w X 5"h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $2,182 2X PACKAGE PRICE: $4,121 |
3X PACKAGE PRICE: $5,494 12X PACKAGE PRICE: $15,901 |
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Eigth Page horizontal (4.329"w X 2.439"h) OR Eigth Page vertical (2.081"w X 2.439'h) |
Exclusive eNewsletter banner ad sponsorship. Delivered to over 44,000 opt-in subscribers.* |
Web/Mobile banner ads on hcn.org. 350,000 monthly visitors.* |
1X PACKAGE PRICE: $1,792 2X PACKAGE PRICE: $3,385 |
3X PACKAGE PRICE: $4,486 12X PACKAGE PRICE: $12,810 |
| *Ask about current list size, stats and available schedule. **Total is based on 1X color print ad, 1X eNewsletter ad and 1 month web/mobile banner ads on hcn.org. Savings based on package discount off a` la carte rates. |
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A` la carte pricing
| AD SIZE and COLOR | 1X | 2X | 3X | 6X | 12X |
| Full Page (Full-color) | $3,497 | $6,994 | $10,176 | $19,512 | $35,664 |
| 1/2 Page (Full-color) | $1,749 | $3,498 | $5,091 | $10,962 | $17,844 |
| 1/2 Page (Black & White) | $1,137 | $2,274 | $3,309 | $6,342 | $11,592 |
| 1/4 Page (Full-color) | $962 | $1,924 | $2,799 | $5,370 | $9,816 |
| 1/4 Page (Black & White) | $625 | $1,250 | $1,821 | $3,492 | $6,384 |
| 1/8 Page (Full-color) | $529 | $1,058 | $1,539 | $2,952 | $5,400 |
| 1/8 Page (Black & White) | $344 | $688 | $1,002 | $1,920 | $3,504 |
| 1/16 Page (Full-color) | $291 | $582 | $846 | $1,626 | $2,964 |
| 1/16 Page (Black & White) | $189 | $378 | $549 | $1,056 | $1,932 |
| Web/Mobile Banner ads on hcn.org | 1 month | 2 month | 3 month | 6 month | 12 month |
| 728x90, 300x250, 468x60, 320x50 | $787 | $1,574 | $2,119 | $3,570 | $6,300 |
| eNEWSLETTER banner ad | 1X | 2X | 3X | 6X | 12X |
| 300x250 | $675 | $1,350 | $1,950 | $3,600 | $6,600 |
HCN Readers Are:
- Prosperous Progressive
- Highly Educated
- Active & Engaged
- Influential Thought Leaders Driven by their Values
- Environmentally & Socially Conscious
HCN Demographics
- Magazine Total Audience: 75,000
- Median Age: 55.6
- Median Household Income: $63,750
- Educational Level: 98% Graduated or attended college
Selected Demographic Highlights
- 68% Are considered 'influentials' according to MRI
- 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
- 97% Are willing to give up convenience or pay more for a product that is environmentally safe
- 47% Have continuing education plans
- 13% Work in education
- 30% of educators use HCN in their classrooms
- 20% Have subscribed to HCN for 10 years or more
- 67% Spend one or more hours reading each issue of HCN
- 48% Have visited a HCN advertiser's Web site or contacted them for info
- 30% Have purchased a product or service advertised in HCN
What is your employment status?
- Full-time 46%
- Part-time 9%
- Self-employed 17%
- Retired 26%
- Homemaker 2%
What is your occupation?
- Education, Training and Library 13%
- Life, Physical and Social Science 8%
- Healthcare Practitioners and Technical 6%
- Arts, Design, Entertainment, Sports and Media 6%
- Farming, Fishing and Forestry 5%
- Architecture and Engineering 5%
- Management 5%
- Legal 4%
- Business and Financial Operations 3%
- Community and Social Service 3%
- Computer and Mathematical 3%
- Construction and Extraction 2%
- Office and Administration Support 3%
- Sales and Related 2%
- Other 32%
If you are employed in education, at what level?
- K-12 39%
- Undergraduate 29%
- Post-Graduate 33%
If you are employed in education, what position?
- Teacher/Professor 87%
- Administration 13%
What is your education level?
- High School or equivalent 1%
- Vocational/Technical School 1%
- Some College 11%
- Graduated College (Bachelor's Degree) 34%
- Master’s Degree 33%
- Doctoral Degree 2%
- Professional Degree (MD, JD, etc.) 8%
- Ph.D. 10%
Do you or someone in your home have continuing education plans?
- Yes 47%
Do you have children?
- Yes 56%
If you have children, how many?
- 1 26%
- 2 43%
- 3 20%
- 4 7%
- 5 or more 4%
How many people live in your household?
- 1 - 2 77%
- 3 - 4 21%
- 5 - 6 2%