Advertising and Sponsorship Opportunities with High Country News
High Country News (HCN) is a 44-year old, award-winning, nonprofit, independent media organization covering the environmental and cultural issues vital to our American West.
As an independent publication, we are able to tell authentic, compelling stories that engage your audience.
These stories are written by great writers, and go in-depth in ways that further understanding of, and connection to, the complex issues shaping life here.
The result is a publication filled with unique angles and topics readers can’t find elsewhere, and delivered with a point of view and sense of humor that is distinct. A publication that attracts passionate, influential people who use what they read to shape their views, the landscape and their communities.
As an advertiser, you not only reach your audience, you’re viewed as “one of us” – an organization that cares about the West and quality journalism.
Join our community of advertisers and connect with influential, well-educated, well-paid professionals, including policymakers, educators, public land managers, environmental professionals, outdoor enthusiasts and thousands of other people who care deeply about the land, air, water & inhabitants of the region they hold so dear.
With package deals, special issues, newsletters, sponsored email blasts, classifieds and more, we have options to fit your needs!
Sample Copies, Media Guides & Requests
Magazine
With readers in all 50 states, High Country News reaches over 65,000 people with every issue, 22 times per year. Combined paid circulation is 26,000 (print and digital), with 63% of the audience in the Mountain States and 26% in the Pacific States. You won’t find us in a lot of bookstores or magazine racks, but you will see us in a lot of libraries!
Display ads and classified line ads are available. Subscribers, nonprofits, educators, Conservation Alliance and 1% For the Planet members are entitled to an additional 10% discount on standard advertising. No additional discounts are available on packages and special issue rates.
Magazine Special Issues: www.hcn.org/special-issues
HCN produces special feature issues each year. Special a` la carte and package rates are offered for each feature issue.
- Travel Issue
- Outdoor Recreation Issue
- Books and Media Issue
- Holiday Gift Guide Issue
- Future: Environmental Education Issue
Classified Ads – print and online listings available
Print-only and Web-only rates are $1 per word. You can advertise in the print magazine and online with the Print & Web package for only $1.30 per word. You pay $1 per word for the print ad, and $.30 per word for the web ad. Those are the 1X rates, rates decrease with multiple insertions. Subscribers, nonprofits, educators, Conservation Alliance and 1% For the Planet members are entitled to an additional 10% discount.
The print ads are text-only, and you can add one free image to your online ad (upload a .jpg or .gif). You can add up to five images for an additional $25. You may feature your ad in print for an additional $25 per issue ( click to see sample), and online for $2 per day. Choose your package (Print-only, Web-only or Print & Web) and then choose your category. You can play around with the number of words and the pricing for different run lengths in print and online. You will be asked to create an account before checking out with a credit card at the end.
Browse Online Classified Ads
Order a Classified Ad
Web site
Hcn.org sees 160,000 visitors and 320,000 pageviews per month. Ads are available in 728x90 and 300x250 banner sizes.
Sponsored Email Blasts (see sample)
High Country News will send your custom message to our growing audience of over 91,000 opt-in subscribers on your behalf!
E-newsletters (see sample)
Nearly 60,000 opt-in subscribers receive our weekly email, This Week in the West, every Tuesday. There is just one exclusive advertising space available – a 728x90 banner.
Digital Magazine (see sample - Flash required)
The entire magazine as it is in print is reproduced in a digital flip book. Designed to enhance the reader’s experience through the web and iPad, the HCN Digital Edition of each issue is a free add-on to all subscribers with a print or digital subscription. Inclusion in the HCN Digital Edition is free to all advertisers in that issue. Added links, available video and Rich Media upgrades, ad tracking, easy social sharing and forever lifespan make this a great value-added bonus to our print advertisers. Additional opportunities include:
• Page Zero sponsorship (opposite issue cover).
• Banner Ad sponsorship (bordering pages within the Digital Edition).
• Exclusive Digital Edition sponsorship. Includes:
»» “Sponsored by” statement on email carrier delivered to digital subscribers
»» Page Zero sponsorship with video option
»» Exclusive banner ad sponsorship throughout digital edition
Mobile
Specific mobile advertising options are available.
Social
We can help get the word out though our Social Media platforms. That’s over 33,000 Facebook fans and over 14,000 Twitter followers!
Sponsorship and Philanthropy
High Country News relies on the generous support of our advertisers, sponsors, donors and foundations, without whom, our vital work for the American West would not be possible. Besides traditional advertising, additional sponsorship and philanthropy opportunities are available to help support our mission while building awareness and affinity for your organization among an incredibly loyal, discerning and influential audience.
- Contest and Event Support
- In-Kind Support/Product & Service Grants
- Research Fund Support
- Intern Fund Support
- Enterprise Journalism Fund Support
- Matching Donation Programs
Contact:
David Anderson
Director - Advertising, Sponsor & Partner Development
davida@hcn.org
Toll-Free: 800-311-5852
Local: 970-527-4898, ext. 40
View 2014 Special Travel Issue - Digital Edition (Flash required)
Robert Redford, High Country News Community Member
The American West has been an integral part of my life, and my heart, for all of my days. If, like me, you care about the West, and care about preserving both a way of life that still matters to the soul of our nation -- as well as some of the last great places on earth -- then you owe High Country News a debt of gratitude...I am grateful to them for shining a light where it’s needed and for giving us a kick in the rear when it’s necessary. Generations to come will experience the West in a way that may not have been possible if not for the labors of the High Country News. Their work is more important now, than ever. The High Country News is a great investment.
Sincerely,
Backbone Media
As a planning agency that deals with national, regional, local and hyper-local media outlets, we are always on the search for the 'best in class' media partners that can reach our target customers. High Country News goes so far beyond that classification that we consider this ad buy untouchable. We all know that HCN has set the editorial bar for covering the environment, life and culture in the West, so partnering with High Country News is viewed as a privilege, an honor to have our client's messaging be included in the thoughtful perspectives and balanced commentaries that fill each issue. But it goes beyond 'what, when and where' they are writing about, beyond the excellence of 'how' they deliver their message; it is a publication we are proud to support simply because of 'why' they exist, they inspire us to care.
Lindsay Brown
Backbone Media
Media Planner
Carbondale, Colo.
University of Wyoming Environment and Natural Resources Program
The University of Wyoming's Environment and Natural Resources Program works to reach a broad audience concerned with natural resource issues and management efforts. High Country News' readers represent this audience, and thanks to their marketing efforts, we are able to make this important connection.
Chamois Andersen
Director of Communications
University of Wyoming - Environment and Natural Resources Program
- Haub School, Ruckelshaus Institute, and Wyoming Conservation Corps
Laramie, Wyo.
Hawks Haven, LLC
We spent years carefully developing our property in a way that protected habitat and encouraged sustainable living. When we wanted to find like-minded folks to join us, High Country News was the first place we advertised. We were so excited when a couple living in Switzerland found us through HCN's online classifieds! They soon decided to buy one of our lots and become our neighbors and land partners!
Hal Brill
Hawks Haven, LLC
Paonia, Colo.
Forest Service Employees for Environmental Ethics
High Country News is the only place we ever run employment ads, and we always end up with the best people. Thanks for being such a valuable resource!
Stephanie Detwiler
Director, Administration and Finance
Forest Service Employees for Environmental Ethics
Eugene, Ore.
University of Wyoming School of Energy Resources
High Country News' staff has addressed our advertising needs on many occasions with dynamic, professional turnaround, both in print and on the Web. The University of Wyoming energy outreach efforts capitalize on attracting the participation of HCN readership to our events. The HCN readership is thoughtfully engaged on the contemporary challenges of western energy policy and extraction issues.
Mary Byrnes
Associate Director - Energy Outreach
University of Wyoming-School of Energy Resources
Laramie, Wyo.
Rich Clarkson and Associates, LLC
Last fall, we did our first ad with High Country News, and two people who came to the Summit learned of it from HCN! Anyway, I particularly enjoyed it — as did Bill Allen, the former editor of National Geographic — now an avid reader.
Rich Clarkson
Rich Clarkson and Associates, LLC
Photography at the Summit Workshop Series
Denver, Colo.
Vermont Law School
We have advertised Vermont Law School’s environmental law programs in High Country News for years, because we know our students, and people like them, read this magazine in print and online.
Carol Westberg
Director of Communications
Vermont Law School
South Royalton, Vermont
Great Old Broads for Wilderness
High Country News is a valuable source of information here at Great Old Broads for Wilderness. Their editorial content is consistently top rate — provocative in all the right ways. We always get a good response from the classifieds we place in HCN — probably because their subscribers are our kind of people.
Ronni Egan
Executive Director
Great Old Broads for Wilderness
Durango, Colo.