High Country News is thrilled to participate in a special educational project with marketing students from Washington State University. Under the guidance of WSU instructors and ActionSprout, a marketing firm that specializes in social media engagement, students are partnering with HCN to develop and implement a marketing campaign. The students will gain real-world experience, and HCN hopes to grow its readership among young audiences. As of this writing, the students are preparing to invade HCN's Facebook page and promise an all-out assault on our old and worn-out ways of promoting the magazine. Hang on to your hats, folks!
Good reads for spring
HCN contributor Julianne Couch gives us an "insider's look at how power is generated, how it affects neighboring landscapes and the people who live and work there, and how each source comes with its own unique complications." Traveling the Power Line: From the Mojave Desert to the Bay of Fundy (University of Nebraska Press) is written from the perspective of a curious -- and articulate -- Western consumer.
Meanwhile, contributor Mike Medberry is wandering Washington, Idaho, Montana and other states, giving readings from his 2012 book On the Dark Side of the Moon: A Journey Toward Recovery (University of Nebraska Press). Twelve years in the writing, the book documents Mike's attempts to deal with what happened to him in 2000, after he suffered a life-threatening stroke while hiking in Idaho's Craters of the Moon National Monument. HCN published his cover story called "Ground Zero" in June 2003, in which he described that experience and his reaction to it.
The Jan. 21 feature "Bakken to School" stated that "oil companies nationwide spend between $32 billion and $45 billion a year on hiring, attrition and coping with poorly trained, inexperienced personnel." In fact, the figure is for the oil industry worldwide, and includes all costs -- such as lost revenue -- not just what companies spend directly.
Alert reader Jerome A. Greene of Arvada, Colo., a retired National Park Service historian, wrote us about the Feb. 4 issue's cover story: "I greatly enjoyed your feature about the potential tribal national park in the South Dakota Badlands. However, the second paragraph reference to the Wounded Knee Massacre is in error; the Lakota who occupied Stronghold Table in 1890 did not flee to Wounded Knee Creek. Those slaughtered by troops at Wounded Knee on Dec. 29 were Miniconjou and Hunkpapa Lakotas from Cheyenne River and Standing Rock reservations to the north. The Stronghold occupants, mostly Brules and Oglalas from Rosebud and Pine Ridge reservations, were en route to Pine Ridge when the massacre occurred. They fled back to the Stronghold and yielded in January 1891."
HCN regrets the errors.
Also in that issue, the editor's note mentioned that the "so-called 'tribal national park' in Frog Bay, Wisc. is not part of the federal system." That's correct, but deserves more explanation. Frog Bay Tribal National Park is tribal land managed by the Red Cliff Band of Lake Superior Chippewa. As a sovereign nation, the tribe decided to call Frog Bay a "national park" to emphasize that it's land dedicated to conservation and public use for all people, not just tribal members. In that sense, Frog Bay could be considered the first "tribal national park."