What ranchers seem to be losing is credibility and sympathy. And that could prove important. I read somewhere that over 85 percent of the beef on the market shelves comes from cattle that never set hoof on a ranch or range, but instead spent their entire lives on feedlots. If that factoid is true, then big agribusiness is a greater threat to the rancher than wolves will ever be. And if ranchers want to beat agribusiness, they'll need all the credibility and sympathy from consumers that they can muster.
It's ironic because big business tends to be just like the ranchers, concerned only with themselves and the almighty dollar ... screw everything else.
At this point, I'll pull for agribusiness to devour the rancher.
Albuquerque, New Mexico