Hispanics have a new voice
"We have a real strong Hispanic community in the Four Corners area and we're growing," says publisher and editor LaVerta Valdez-Johnson. "Not many hear about us because our events are not covered in local newspapers." She estimates that Hispanics make up between 11 and 15 percent of the population in the Four Corners, the region where Arizona, Colorado, New Mexico and Utah meet. "I would like to bring some pride back to the Hispanic people," Valdez-Johnson says.
Elaine Hill, president of the northwest New Mexico Hispanic Association, says the paper features artists and entertainers the community never knew existed. El Valle also focuses on history, with the April issue covering the Spanish colonization of the Americas.
Future issues of El Valle will investigate pregnancy rates and breast cancer in the Hispanic population, says Valdez-Johnson, who hopes to increase the size of the 12-page, monthly paper and the number of bilingual articles in it as the current circulation of 4,000 increases. The paper is funded almost entirely by advertising; subscriptions are $10 per year.
For more information, write Valdez-Johnson at P.O. Box 1554, Bloomfield, NM 87413; 505/632-8312; fax: 505/632-7720.