Every January for the last 15 years, ranchers, poets, musicians, gear makers and Western enthusiasts have headed to Elko, Nev., for the Cowboy Poetry Gathering. The Jan. 22-29, 2000, event, expected to draw some 10,000 people, will explore ranch culture and cowboy tradition. Tickets range from $15 to $100 for a package. Call toll free, 888/880-5885.