Issue Cover Date: October 15, 2012
Space Reservation: Deadline: September 24, 20112
Ad Art Deadline: October 1, 2012
Inside This Special Issue:
This special issue is devoted to thought-provoking books, authors, videos, music, publishers and bookstores well worth getting to know. Our readers look forward to this issue with great anticipation every year. As always, we'll have a special ad page insert.
- Online Reservation Form
- PDF Reservation Form
- Issue Sample: 2011 Hot off the Press Issue
- 2012-2013 Media Guide
SPECIAL PRICING EXTENDED TO HOTP and ALL MARKETPLACE DISPLAY ADS!
Ad size and color preferences (over 60% regular rates):
- 1/2 Page (Full-color): $650
- 1/2 Page (Black & White): $475
- 1/4 Page (Full-color): $350
- 1/4 Page (Black & White): $255
- 1/8 Page (Full-color): $175
- 1/8 Page (Black & White): $125
- 1/16 Page (Full-color): $90
- 1/16 Page (Black & White): $70
Web Banners on hcn.org (50% off standard rates for 728 x 90 Leaderboard Banner)
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You will be contacted regarding available dates.
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This year, the theme of the special issue is "Becoming a Local": how do you know when you're a local? Is it the length of time you've been in a place, or something less tangible? What are the physical, emotional, mental ways of belonging to a landscape and a community?
The issue will also feature author profiles, author Q&A's and multiple book reviews. As always, if you have any author profiles, books, videos, music or other media to submit for review, please contact Jodi Peterson.
- Online Reservation Form
- PDF Reservation Form
- Issue Sample: 2011 Hot off the Press Issue
- 2012-2013 Media Guide
HCN Readers Are:
- Prosperous Progressive
- Highly Educated
- Active & Engaged
- Influential Thought Leaders Driven by their Values
- Environmentally & Socially Conscious
HCN Demographics
- Magazine Total Audience: 60,000
- Total Brand Universe: 179,805
- Median Age: 55.6
- Median Household Income: $63,750
- Educational Level: 98% Graduated or attended college
Selected Demographic Highlights
- 68% Are considered 'influentials' according to MRI
- 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
- 97% Are willing to give up convenience or pay more for a product that is environmentally safe
- 47% Have continuing education plans
- 13% Work in education
- 30% of educators use HCN in their classrooms
- 20% Have subscribed to HCN for 10 years or more
- 67% Spend one or more hours reading each issue of HCN
- 48% Have visited a HCN advertiser's Web site or contacted them for info
- 30% Have purchased a product or service advertised in HCN
How many books did you read in the last 12 months?
- 1 - 5 23%
- 6 - 10 22%
- 10 - 15 20%
- 16 - 20 10%
- 20 or more 26%
How many books did you purchase in the last 12 months?
- 1 - 5 36%
- 6 - 10 23%
- 10 - 15 18%
- 16 - 20 7%
- 20 or more 16%
Have you purchased a book you saw advertised or reviewed in High Country News?
- Yes 53%
What types of books have you purchased in the last 12 months?
- Nonfiction 88%
- Fiction 66%
- Science Fiction 13%
- Politics 34%
- History 54%
- Biography 31%
- Bestseller 19%
- Philosophy 15%
- Economics 15%
- Reference 25%
- Travel 33%
- Art 13%
- Other 18%
Have you purchased music in the last 12 months?
Yes 78%
What types of music have you purchased in the last 12 months?
- Classical 37%
- Rock & Roll 58%
- Folk 47%
- Jazz 35%
- Blues/ R&B 31%
- Country/Western 29%
- New Age 12%
- Opera 6%
- Other 18%
Do you play a musical instrument?
Yes 35%
Have you purchased a DVD in the last 12 months?
Yes 52%
What types of DVDs have you purchased/rented in the last 12 months?
- Drama 69%
- Comedy 60%
- Classics 38%
- Foreign 36%
- News/Information/Documentary 58%
- Other 17%
Have you viewed a documentary film in the past 12 months?
Yes 93%
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