Hot off the Press

Issue Cover Date: October 15, 2012
Space Reservation: Deadline: September 24, 20112
Ad Art Deadline: October 1, 2012

Inside This Special Issue:

This special issue is devoted to thought-provoking books, authors, videos, music, publishers and bookstores well worth getting to know. Our readers look forward to this issue with great anticipation every year. As always, we'll have a special ad page insert.

SPECIAL PRICING EXTENDED TO HOTP and ALL MARKETPLACE DISPLAY ADS!

Ad size and color preferences (over 60% regular rates):
  • 1/2 Page (Full-color): $650
  • 1/2 Page (Black & White): $475
  • 1/4 Page (Full-color): $350
  • 1/4 Page (Black & White): $255
  • 1/8 Page (Full-color): $175
  • 1/8 Page (Black & White): $125
  • 1/16 Page (Full-color): $90
  • 1/16 Page (Black & White): $70
Web Banners on hcn.org (50% off standard rates for 728 x 90 Leaderboard Banner)
  • 200,000 impressions: $1,000
  • 100,000 impressions: $500
  • 50,000 impressions: $250
eNewsletters (50% off)
  • 728x90 single-sponsor leaderboard banner sponsorship - $250
  • Delivered every Tuesday to over 35,000 subscribers. Sponsorship includes one leaderboard banner, 728 x 90 pixels.
    You will be contacted regarding available dates.
Sponsored email blasts
  • Sponsored eMail Blasts - $2,500
  • Send your message to our list of over 54,000 opt-in subscribers!

This year, the theme of the special issue is "Becoming a Local": how do you know when you're a local? Is it the length of time you've been in a place, or something less tangible? What are the physical, emotional, mental ways of belonging to a landscape and a community?

The issue will also feature author profiles, author Q&A's and multiple book reviews. As always, if you have any author profiles, books, videos, music or other media to submit for review, please contact Jodi Peterson.

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 60,000
  • Total Brand Universe: 179,805
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN
How many books did you read in the last 12 months?
  • 1 - 5 23%
  • 6 - 10 22%
  • 10 - 15 20%
  • 16 - 20 10%
  • 20 or more 26%
How many books did you purchase in the last 12 months?
  • 1 - 5 36%
  • 6 - 10 23%
  • 10 - 15 18%
  • 16 - 20 7%
  • 20 or more 16%
Have you purchased a book you saw advertised or reviewed in High Country News?
  • Yes 53%
What types of books have you purchased in the last 12 months?
  • Nonfiction 88%
  • Fiction 66%
  • Science Fiction 13%
  • Politics 34%
  • History 54%
  • Biography 31%
  • Bestseller 19%
  • Philosophy 15%
  • Economics 15%
  • Reference 25%
  • Travel 33%
  • Art 13%
  • Other 18%
Have you purchased music in the last 12 months?

Yes 78%

What types of music have you purchased in the last 12 months?
  • Classical 37%
  • Rock & Roll 58%
  • Folk 47%
  • Jazz 35%
  • Blues/ R&B 31%
  • Country/Western 29%
  • New Age 12%
  • Opera 6%
  • Other 18%
Do you play a musical instrument?

Yes 35%

Have you purchased a DVD in the last 12 months?

Yes 52%

What types of DVDs have you purchased/rented in the last 12 months?
  • Drama 69%
  • Comedy 60%
  • Classics 38%
  • Foreign 36%
  • News/Information/Documentary 58%
  • Other 17%
Have you viewed a documentary film in the past 12 months?

Yes 93%