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Hot off the Press

Space Reservation Deadline: August 25, 2014
Ad Art Deadline: September 1, 2014
Issue Cover Date: September 15, 2014

Inside This Special Issue:

This special issue is devoted to thought-provoking books, authors, videos, music, publishers and bookstores well worth getting to know. The issue will also feature author profiles, author Q&A's and multiple book reviews. As always, if you have any author profiles, books, videos, music or other media to submit for review, please contact Jodi Peterson. Our readers look forward to this issue with great anticipation every year. As always, we'll have a special ad page insert with reduced pricing.

• Take advantage of advertising rate offers for this very special issue
• Huge discounts available on Print, eNewsletter and Web advertising
• Package and a` la carte options available


HCN Books and Essay Issue
2012 HCN Books and Essay Issue
2011 HCN Books and Essay Issue
2011 HCN Books and Essay Issue


Hot off the Press

*Ask about current list size and available schedule.
**Total is based on 1X color print ad, 1X eNewsletter ad and 50,000 web banner impressions. Savings based on a` la carte pricing.

A la carte pricing

AD SIZE and COLOR PRICE Standard 1X Rate Special Offer Rate Savings
Full Page (Full-color) $1,500 $2,097 $597
1/2 Page (Full-color) $750 $1,061 $311
1/2 Page (Black & White) $500 $690 $190
1/4 Page (Full-color) $400 $563 $163
1/4 Page (Black & White) $265 $366 $101
1/8 Page (Full-color) $235 $338 $103
1/8 Page (Black & White) $155 $220 $65
1/16 Page (Full-color) $120 $169 $49
1/16 Page (Black & White) $80 $110 $30
WEB - 728x90 ad on hcn.org PRICE Standard Rate ($10/cpm) Special Issue Rate Savings
200,000 impressions $1,400 $2,000 $600
100,000 impressions $700 $1,000 $300
50,000 impressions $350 $500 $150
eNEWSLETTER PRICE Standard Rate ($15/cpm) Special Issue Rate Savings
728x90 leaderboard banner ad 1X $500 $675 $175

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 60,000
  • Total Brand Universe: 179,805
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN
How many books did you read in the last 12 months?
  • 1 - 5 23%
  • 6 - 10 22%
  • 10 - 15 20%
  • 16 - 20 10%
  • 20 or more 26%
How many books did you purchase in the last 12 months?
  • 1 - 5 36%
  • 6 - 10 23%
  • 10 - 15 18%
  • 16 - 20 7%
  • 20 or more 16%
Have you purchased a book you saw advertised or reviewed in High Country News?
  • Yes 53%
What types of books have you purchased in the last 12 months?
  • Nonfiction 88%
  • Fiction 66%
  • Science Fiction 13%
  • Politics 34%
  • History 54%
  • Biography 31%
  • Bestseller 19%
  • Philosophy 15%
  • Economics 15%
  • Reference 25%
  • Travel 33%
  • Art 13%
  • Other 18%
Have you purchased music in the last 12 months?

Yes 78%

What types of music have you purchased in the last 12 months?
  • Classical 37%
  • Rock & Roll 58%
  • Folk 47%
  • Jazz 35%
  • Blues/ R&B 31%
  • Country/Western 29%
  • New Age 12%
  • Opera 6%
  • Other 18%
Do you play a musical instrument?

Yes 35%

Have you purchased a DVD in the last 12 months?

Yes 52%

What types of DVDs have you purchased/rented in the last 12 months?
  • Drama 69%
  • Comedy 60%
  • Classics 38%
  • Foreign 36%
  • News/Information/Documentary 58%
  • Other 17%
Have you viewed a documentary film in the past 12 months?

Yes 93%

 
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