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Issue Cover Date: November 25, 2013
Space Reservation: Deadline: November 4, 2013
Ad Art Deadline: November 11, 2013

Inside This Special Issue:

Our audience is looking for your holiday gift ideas including eco-friendly products and services, home and garden products, books, music, outdoor recreation equipment, travel ideas, conferences, events, conservation groups to support and more. It's a great time to let 'em know! As always, we'll have a special ad page insert with reduced pricing.

SPECIAL PRICING EXTENDED TO Green Gift Guide and ALL MARKETPLACE DISPLAY ADS!

Ad size and color preferences:

Full Page (Full-color): $1,300
1/2 Page (Full-color): $650
1/2 Page (Black & White): $475
1/4 Page (Full-color): $350
1/4 Page (Black & White): $255
1/8 Page (Full-color): $175
1/8 Page (Black & White): $125
1/16 Page (Full-color): $90
1/16 Page (Black & White): $70

Web Banners on hcn.org (50% off standard rates for 728 x 90 Leaderboard Banner)

200,000 impressions: $1,000
100,000 impressions: $500
50,000 impressions: $250

eNewsletters (over 50% off)

728x90 single-sponsor leaderboard banner sponsorship - $250
Delivered every Tuesday to over 35,000 subscribers.* Sponsorship includes one leaderboard banner, 728 x 90 pixels.
You will be contacted regarding available dates.

HCN Readers Are:

Prosperous Progressive
Highly Educated
Active & Engaged
Influential Thought Leaders Driven by their Values
Environmentally & Socially Conscious

HCN Demographics

Magazine Total Audience: 60,000
Total Brand Universe: 179,805
Median Age: 55.6
Median Household Income: $63,750
Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

68% Are considered 'influentials' according to MRI
92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
97% Are willing to give up convenience or pay more for a product that is environmentally safe
47% Have continuing education plans
13% Work in education
30% of educators use HCN in their classrooms
20% Have subscribed to HCN for 10 years or more
67% Spend one or more hours reading each issue of HCN
48% Have visited a HCN advertiser's Web site or contacted them for info
30% Have purchased a product or service advertised in HCN

Recently, our readers were asked: What type of advertising would you like to see in the pages of HCN?

Green building supplies 90%
Books 88%
Conservation employment 86%
Vacation /travel 85%
Post-graduate programs 83%
Outdoor apparel 83%
Eco cleaning products 80%
Graduate programs 78%
Outdoor recreation 77%
Hybrid Autos 77%

What environmentally friendly products do you currently own or intend to purchase?

Recycled Paper/Stationary/Giftwrap 81%
Recycling Bin 81%
Canvas/Reusable Shopping Bag 92%
Recycled Toilet Paper/Napkins/Towels 57%
Office/Desk Supplies 42%
Reusable Batteries 59%
Water Purifier 43%
Energy Conservation Products 58%
Bedding/Mattresses/Pillows 15%
Water Conservation Products 36%
Table Linens 10%
Air Purifier 9%
Carpeting 5%
Non-toxic Paints/Building Materials 31%
Indoor Pollution/Monitoring Devices 6%
Solar Heating/Lighting System 20%
Flooring 14%
Countertops/cabinets 7%
Appliances 42%
Automotive Efficiency Devices 6%
Other 9%

Have you purchased any outdoor recreational equipment in the past 12 months?

Yes 75%

Do you have any of the following home/property improvements planned in the next 24 months?

Home/Building Addition 21%
Landscaping/Lawn improvements 64%
New fencing 26%
Road Maintenance 9%
Renovate/Build Barn 10%
Garden/Pond improvements 38%
Alternative Energy System 30%
Other 17%

Do you own a hybrid, electric or alternative fuels vehicle?

Yes 12%

Are you considering buying a hybrid, electric or alternative fuels vehicle in the next 24 months?

Yes 30%

For more info, contact David Anderson at (800) 311-5852 or email davida@hcn.org Got some ideas for us to include? Please email them to our editors at editor@hcn.org Reserve your advertising
space now! The deadline is
November 4, 2013.