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Green Gift Guide - 2012

Issue Cover Date: November 26, 2012
Space Reservation: Deadline: November 5, 2012
Ad Art Deadline: November 12, 2012

Inside This Special Issue:

Our audience is looking for your holiday gift ideas including eco-friendly products and services, home and garden products, books, music, outdoor recreation equipment, travel ideas, conferences, events, conservation groups to support and more. It's a great time to let 'em know! As always, we'll have a special ad page insert with reduced pricing.

SPECIAL PRICING EXTENDED TO Green Gift Guide and ALL MARKETPLACE DISPLAY ADS!


Ad size and color preferences:
  • Full Page (Full-color): $1,300
  • 1/2 Page (Full-color): $650
  • 1/2 Page (Black & White): $475
  • 1/4 Page (Full-color): $350
  • 1/4 Page (Black & White): $255
  • 1/8 Page (Full-color): $175
  • 1/8 Page (Black & White): $125
  • 1/16 Page (Full-color): $90
  • 1/16 Page (Black & White): $70
Web Banners on hcn.org (50% off standard rates for 728 x 90 Leaderboard Banner)
  • 200,000 impressions: $1,000
  • 100,000 impressions: $500
  • 50,000 impressions: $250
eNewsletters (over 50% off)
  • 728x90 single-sponsor leaderboard banner sponsorship - $250
  • Delivered every Tuesday to over 35,000 subscribers.* Sponsorship includes one leaderboard banner, 728 x 90 pixels.
    You will be contacted regarding available dates.
Sponsored email blasts (over 25% off)
  • Sponsored eMail Blasts - $2,500
  • Send your message to our list of over 54,000 opt-in subscribers! *
  • * check for our current list sizes

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 60,000
  • Total Brand Universe: 179,805
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN

Recently, our readers were asked: What type of advertising would you like to see in the pages of HCN?

  • Green building supplies 90%
  • Books 88%
  • Conservation employment 86%
  • Vacation /travel 85%
  • Post-graduate programs 83%
  • Outdoor apparel 83%
  • Eco cleaning products 80%
  • Graduate programs 78%
  • Outdoor recreation 77%
  • Hybrid Autos 77%

What environmentally friendly products do you currently own or intend to purchase?

  • Recycled Paper/Stationary/Giftwrap 81%
  • Recycling Bin 81%
  • Canvas/Reusable Shopping Bag 92%
  • Recycled Toilet Paper/Napkins/Towels 57%
  • Office/Desk Supplies 42%
  • Reusable Batteries 59%
  • Water Purifier 43%
  • Energy Conservation Products 58%
  • Bedding/Mattresses/Pillows 15%
  • Water Conservation Products 36%
  • Table Linens 10%
  • Air Purifier 9%
  • Carpeting 5%
  • Non-toxic Paints/Building Materials 31%
  • Indoor Pollution/Monitoring Devices 6%
  • Solar Heating/Lighting System 20%
  • Flooring 14%
  • Countertops/cabinets 7%
  • Appliances 42%
  • Automotive Efficiency Devices 6%
  • Other 9%

Have you purchased any outdoor recreational equipment in the past 12 months?

  • Yes 75%

Do you have any of the following home/property improvements planned in the next 24 months?

  • Home/Building Addition 21%
  • Landscaping/Lawn improvements 64%
  • New fencing 26%
  • Road Maintenance 9%
  • Renovate/Build Barn 10%
  • Garden/Pond improvements 38%
  • Alternative Energy System 30%
  • Other 17%

Do you own a hybrid, electric or alternative fuels vehicle?

  • Yes 12%

Are you considering buying a hybrid, electric or alternative fuels vehicle in the next 24 months?

  • Yes 30%
 
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