As more consumers choose to eat locally, agribusinesses tailor their ads to fit the market. According to Mark Muller of Civil Eats, this reactionary stance from the corporations is a big shift in our current food system.
Lay’s just recently tried on the “local” hat. And Walmart did too last year. But skeptics are put-off by all this corporate local talk, because it changes the public perception of the phrase. “True” locovores generally get their food within a hundred-mile radius. Whole Foods Market defines local with a 7-hour truck drive. And a lot of the bigger corporations consider anywhere in the state as local. That can be a long drive out here in the West.
Muller also mentioned the letter that CropLife sent to Michelle Obama. They’re upset that her White House garden is organic. And they're urging folks to write letters to her with pleas like, "What message does that send to the non-farming public about an important and integral part of growing safe and abundant crops to feed and clothe the world -- crop protection products?"
Check out the full letter, and you’ll see all the comments below it are railing the conventional-farm-minded people.