Download
the PDF below of our rates and issue dates.
Or call 800-311-5852.
Advertising in High Country News
High Country News has 25,000 remarkable
subscribers — the paper is read by an average of 55,000
people (including pass-along readers) in all 50 states, 70
percent of whom live in the Intermountain West.
The mission of High Country News is
to inform and inspire people to act on behalf of the West's
land, air, water and inhabitants. We work to create what Wallace
Stegner called "a society to match the scenary."
As a nonprofit organization, we allot only 20%
of the news magazine to advertising and premit only "green"
for sale by owner real estate line ads.
We charge $1.10/word to appear in our printed
magazine and to appear on our Web site for two weeks (High
Country News subscribers receive a 10% discount —
.96/wrd.)
Advertising Policy
High Country News accepts advertising within the printed pages
of the newspaper and on our Web site from individuals, organizations
and companies that share its commitment to environmental stewardship,
social responsibility and an equitable and healthy workplace.
This commitment should be demonstrated through progressive
practices, support of nonprofit causes and other tangible
means. We believe advertising is a service to our readers,
and we seek advertisements from progressive companies and
organizations that provide goods and services beneficial to
our readership. Editorial content will always be the dominant
feature of the newspaper; ads will take up no more than 15-25
percent of the paper and will be grouped together (with the
exception of house ads). HCN generally does not take advertising
from the manufacturers or purveyors of products that significantly
degrade the environment or threaten the social fabric of communities.
We also do accept political advertising that promotes or suggests
an action. If there is any uncertainty as to the suitability
of an advertiser, HCN’s Advertising Committee will convene
and make a decision.
Advertising Guidelines:
High Country News encourages advertisers to subscribe to the
publication by offering them a 10% subscriber’s discount
on advertising rates. If an advertisers wishes to become a
subscribers, the flat business/institution subscription rate
of $47 will be automatically added to the price of the ad
($37 for individuals).
Real Estate advertisers must own the property they wish to
sell and use their personal contact information in the ad
copy. No photos or display real estate advertisments will
be permitted.
No more than 15 percent of the newspaper will be devoted to
ads. If we bump up against this limit, HCN will ask advertisers
to shrink the size of their ads, wait until a future issue
or post the advertisement on the HCN Web site.
An ad can be run in as many consecutive issues as desired
unless there is a space limitation.
Size:
Line ads limited to 350 words or less.
Display ads limited to quarter page or less with the exception
of house ads
Copy:
We caution against boastful adjectives in line and display
advertisements and reserve the right to reject or request
that an advertiser charge the ad copy or image(s).
Line ads must adhere to design specifications including point
size and leading, caps and bolding. No abbreviations.
Web Ads:
Ads will be limited to the unclassified Web page with the
exception of house ads and web underwriting displays. No animation/flashing
images.
Call: HCN Sales at 800-311-5852 Fax: 970-527-4897
E-mail: advertising@hcn.org
