Natural Resource Education

Natural Resource Education

Space Reservation Deadline: August 29, 2016
Ad Art Deadline: September 5, 2016
Issue Cover Date: September 19, 2016

More to come on our 2016 issue.

2015 Theme: What Are We Thinking?

What Are We Thinking?
In this special issue, High Country News explores the past, present and future of environmental thinking. Combining perspectives on historical figures and movements with essays, stories and interviews from today’s best environmental thinkers, we’ll give readers everything they need to know to tackle some of the hardest issues surrounding natural resources today.

SPECIALLY PRODUCED ADVERTISING SECTION:

The issue will feature a specially produced section with advertising highlighting programs and companies leading the way. Who is evolving to meet the needs and mold the future of our changing region? Who are the innovators? What programs and companies are breaking new ground?

  • Reach over 250,000 policy-makers, educators, students, public land managers, environmental professionals, outdoor enthusiasts and others who care deeply about the future of this unique region.
  • Take advantage of advertising rate offers for this very special issue.
  • Huge discounts available on Print, eNewsletter and Web advertising.
  • Package and a` la carte options available.

WHO SHOULD PARTICIPATE:

  • Academic institutions (undergraduate, graduate and law programs)
  • Innovative & non-traditional educational programs
  • Conservation groups
  • Educational conferences and events
  • Environmental journalists and writing programs
  • Environmental law firms
  • Land planners
  • Remediation specialists
  • Architects
  • Sustainability companies
  • Think tanks
  • Others leading the way

Want to share your story? Contact our issue editor, Brian Calvert. brianc@hcn.org

  HCN Cover  Jan 19, 2014
2015 Education Issue
 HCN Future Issue 2014
2014 Education Issue
 HCN Future Issue 2013
2013 Education Issue

Past Advertisers

• Amazing Earthfest
• American Public University
• Antioch University - New England
• Arizona State University - Global Institute of Sustainability
•  Boise State University
•  Center for Natural Resources & Environmental Policy
•  Central Washington University
•  Cispus Institute
•  College of the Redwoods
•  Colorado College
•  Colorado Mountain College
•  Colorado State Forest Service
•  Cottonwood Gulch
•  Crow Canyon Archaeological Center
•  Deltec Homes
•  Duke University - Environmental Leadership Program
•  Feather River Community College
•  Fort Lewis College - Environmental Center
•  Musicians United to Sustain the Environment
•  Golden Gate University Graduate Law Programs
•  Great Old Broads for Wilderness
•  Humboldt State University
•  Idaho State University - Dept. of History
•  John S. Knight Journalism Fellowships
•  Kinship Foundation
•  Land Trust of the Upper Arkansas
•  Lewis & Clark Law School
•  Narrative Lab Communications
•  North Cascades Institute
•  Northern Arizona University
•  Northern Arizona University-MA in Sustainable Communites
•  Northern Arizona University-Merriam Powell Research Station
•  Northwest Connections
•  Oregon State University Extended Campus (Ecampus)
•  Prescott College
•  Resource Renewal Institute
•  Rocky Mountain Land Use Institute
•  Seven Directions Cultural & Sustainable Tours
•  Sierra Nevada College
•  SOAR Northwest River Co.
•  Sorensen's Resort
•  Southern Nevada Water Authority
•  Sunlight Homes
•  The Water Report
•  Transition Lab
•  UC Davis - Department of Environmental Science and Policy
•  University of Arizona Press
•  University of Colorado-Boulder Office for University Outreach
•  University of Denver Sturm College of Law
•  University of Montana-Environmental Studies Program
•  University of Montana-School of Journalism
•  University of Wyoming-ENR/Haub School/Ruckelshaus Institute
•  Utah State University
•  Vermont Law School
•  Virginia Tech - College of Natural Resources & Environment
•  Warner College of Natural Resources-CSU
•  Western State College of Colorado
•  Whitebark Pine Ecosystem Foundation
•  Wild Rockies Field Institute
•  Wilderness Volunteers
•  Yale School of Forestry and Environmental Studies
•  Yellowstone Wolf Tracker
•  Zion Canyon Field Institute



AD SIZE - PRINTeNEWSLETTERWEBPRICEUPGRADES
  • Full Page with bleed (10.25"w X 12.25"h)
  • OR
  • Full Page w/out bleed (10"w X 12'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $2,115
SAVINGS: $235

2X PACKAGE PRICE: $3,760
SAVINGS: $940

3X PACKAGE PRICE: $4,935
SAVINGS: $2,115
  • Half Page horizontal (8.825"w X 5"h)
  • OR
  • Half Page vertical (4.329"w X 10.253"'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $1,360

SAVINGS: $240
2X PACKAGE PRICE: $2,560
SAVINGS: $640

3X PACKAGE PRICE: $3,360
SAVINGS: $1,440

Quarter Page

(4.329"w X 5"h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $1,063

SAVINGS: $188
2X PACKAGE PRICE: $2,000
SAVINGS: $500

3X PACKAGE PRICE: $2,625
SAVINGS: $1,125
  • Eigth Page horizontal (4.329"w X 2.439"h)
  • OR
  • Eigth Page vertical (2.081"w X 2.439'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $922
SAVINGS: $163

2X PACKAGE PRICE: $1,552
SAVINGS: $388

3X PACKAGE PRICE: $2,037
SAVINGS: $873

*Ask about current list size and available schedule.
**Total is based on 1X color print ad, 1X eNewsletter ad and 50,000 web banner impressions. Package savings based on special issue a` la carte pricing.

A la carte pricing

AD SIZE and COLOR Special Issue Price Standard 1X Rate Special Issue Rate Savings
Full Page (Full-color) $1,500 $2,097 $597
1/2 Page (Full-color) $750 $1,061 $311
1/2 Page (Black & White) $500 $690 $190
1/4 Page (Full-color) $400 $563 $163
1/4 Page (Black & White) $265 $366 $101
1/8 Page (Full-color) $235 $338 $103
1/8 Page (Black & White) $155 $220 $65
1/16 Page (Full-color) $120 $169 $49
1/16 Page (Black & White) $80 $110 $30
WEB - 728x90 ad on hcn.org Special Issue Price Standard Rate ($10/cpm) Special Issue Rate Savings
200,000 impressions $1,400 $2,000 $600
100,000 impressions $700 $1,000 $300
50,000 impressions $350 $500 $150
eNEWSLETTER Special Issue Price Standard Rate ($15/cpm) Special Issue Rate Savings
728x90 leaderboard banner ad 1X $500 $675 $175

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 65,000
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN
What is your employment status?
  • Full-time 46%
  • Part-time 9%
  • Self-employed 17%
  • Retired 26%
  • Homemaker 2%
What is your occupation?
  • Education, Training and Library 13%
  • Life, Physical and Social Science 8%
  • Healthcare Practitioners and Technical 6%
  • Arts, Design, Entertainment, Sports and Media 6%
  • Farming, Fishing and Forestry 5%
  • Architecture and Engineering 5%
  • Management 5%
  • Legal 4%
  • Business and Financial Operations 3%
  • Community and Social Service 3%
  • Computer and Mathematical 3%
  • Construction and Extraction 2%
  • Office and Administration Support 3%
  • Sales and Related 2%
  • Other 32%
If you are employed in education, at what level?
  • K-12 39%
  • Undergraduate 29%
  • Post-Graduate 33%
If you are employed in education, what position?
  • Teacher/Professor 87%
  • Administration 13%
What is your education level?
  • High School or equivalent 1%
  • Vocational/Technical School 1%
  • Some College 11%
  • Graduated College (Bachelor's Degree) 34%
  • Master’s Degree 33%
  • Doctoral Degree 2%
  • Professional Degree (MD, JD, etc.) 8%
  • Ph.D. 10%
Do you or someone in your home have continuing education plans?
  • Yes 47%
Do you have children?
  • Yes 56%
If you have children, how many?
  • 1 26%
  • 2 43%
  • 3 20%
  • 4 7%
  • 5 or more 4%
How many people live in your household?
  • 1 - 2 77%
  • 3 - 4 21%
  • 5 - 6 2%