Green Gift Guide

Green Gift Guide

Space Reservation Deadline: November 2, 2015
Ad Art Deadline: November 9, 2015
Issue Cover Date: November 23, 2015

Inside This Special Issue:

Our audience is looking for your holiday gift ideas including eco-friendly products and services, home and garden products, books, music, outdoor recreation equipment, travel ideas, conferences, events, conservation groups to support and more. It's a great time to let 'em know! As always, we'll have a special ad page insert with reduced pricing.

• Take advantage of advertising rate offers for this very special issue
• Huge discounts available on Print, eNewsletter and Web advertising
• Package and a` la carte options available


HCN Cover  Nov 24, 2014
2014 Green Gift Guide Issue

GreenGiftGuideIssue
2013 Green Gift Guide Issue

Past Advertisers

•  Absaroka Institute
•  Alternative Grains
•  Arbor Day Foundation
•  A Sense of Nature
•  Aventouras
•  Blue Frog Jump, LLC
•  Christine Woodside
•  Colorado Mountain College
•  Cottonwood Gulch
•  Cusp Natural Products
•  Dawn Publications
•  DripWorks USA
•  Ela Family Farms
•  Endangered Species Chocolate
•  EnergyLogic
•  Forever Resorts
•  Frey Vineyards
•  Frontier Ventures
•  Fulcrum Publishing
•  Global Interprint, Inc.
•  Go Green Gift
•  Grand Canyon Association
•  Great Old Broads for Wilderness
•  Helco
•  Helene Vorce-Tish
•  High Country Wreaths
•  James Powell
•  Jim West Photography
•  John Stansfield
•  Just One Moon
•  Ken Sanders Rare Books, ABAA
•  Lightload Towels
•  Midwest Organics
•  National Geographic Books Marketing
•  Naturalist Journeys
•  New Mexico Environmental Law Center
•  New Mexico Wilderness Alliance
•  Nicolet Studio
•  Oasis Montana
•  Organic Seed Alliance
•  Otter Spirit
•  Our Clean World
•  Patrick Curran
•  Revival Arts Studio
•  Rogue Industries
•  Seven Directions Cultural & Sustainable Tours
•  Simmons Natural Bodycare
•  Skookum Dog
•  Sleeping Lady Mountain Resort
•  Snoa Sleepwear
•  Snorkel Stove Co.
•  Solar Roast
•  Sorensen's Resort
•  Southwest Wildlife Rehabilitation & Educational Foundation Inc.
•  South Yuba River Citizens League
•  Spruce Mountain Designs
•  Starry Night Lights
•  Stone Soup/Shop the Frontier
•  Sunelco Solar
•  Tamarisk Coalition, Oregon
•  The Natural Exuberant Organic Soap
•  This Wild Life
•  Tom Bihn
•  Tuleyome
•  University Press of Colorado
•  We'Moon
•  Weather'd T Ranch
•  Wilderness Volunteers
•  Wolf Haven International
•  Yellowstone Safari Company
•  Yellowstone Wolf Tracker



AD SIZE - PRINTeNEWSLETTERWEBPRICEUPGRADES
  • Full Page with bleed (10.25"w X 12.25"h)
  • OR
  • Full Page w/out bleed (10"w X 12'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $2,115
SAVINGS: $235

2X PACKAGE PRICE: $3,760
SAVINGS: $940

3X PACKAGE PRICE: $4,935
SAVINGS: $2,115
  • Half Page horizontal (8.825"w X 5"h)
  • OR
  • Half Page vertical (4.329"w X 10.253"'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $1,360

SAVINGS: $240
2X PACKAGE PRICE: $2,560
SAVINGS: $640

3X PACKAGE PRICE: $3,360
SAVINGS: $1,440

Quarter Page

(4.329"w X 5"h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $1,063

SAVINGS: $188
2X PACKAGE PRICE: $2,000
SAVINGS: $500

3X PACKAGE PRICE: $2,625
SAVINGS: $1,125
  • Eigth Page horizontal (4.329"w X 2.439"h)
  • OR
  • Eigth Page vertical (2.081"w X 2.439'h)

Exclusive eNewsletter banner ad sponsorship.

Delivered to over 61,000 opt-in subscribers.*

Web/Mobile banner ads on hcn.org.

175,000 monthly visitors.

TOTAL PACKAGE PRICE: $922
SAVINGS: $163

2X PACKAGE PRICE: $1,552
SAVINGS: $388

3X PACKAGE PRICE: $2,037
SAVINGS: $873

*Ask about current list size and available schedule.
**Total is based on 1X color print ad, 1X eNewsletter ad and 50,000 web banner impressions. Package savings based on special issue a` la carte pricing.

A la carte pricing

AD SIZE and COLOR Special Issue Price Standard 1X Rate Special Issue Rate Savings
Full Page (Full-color) $1,500 $2,097 $597
1/2 Page (Full-color) $750 $1,061 $311
1/2 Page (Black & White) $500 $690 $190
1/4 Page (Full-color) $400 $563 $163
1/4 Page (Black & White) $265 $366 $101
1/8 Page (Full-color) $235 $338 $103
1/8 Page (Black & White) $155 $220 $65
1/16 Page (Full-color) $120 $169 $49
1/16 Page (Black & White) $80 $110 $30
WEB - 728x90 ad on hcn.org Special Issue Price Standard Rate ($10/cpm) Special Issue Rate Savings
200,000 impressions $1,400 $2,000 $600
100,000 impressions $700 $1,000 $300
50,000 impressions $350 $500 $150
eNEWSLETTER Special Issue Price Standard Rate ($15/cpm) Special Issue Rate Savings
728x90 leaderboard banner ad 1X $500 $675 $175

HCN Readers Are:

  • Prosperous Progressive
  • Highly Educated
  • Active & Engaged
  • Influential Thought Leaders Driven by their Values
  • Environmentally & Socially Conscious

HCN Demographics

  • Magazine Total Audience: 65,000
  • Median Age: 55.6
  • Median Household Income: $63,750
  • Educational Level: 98% Graduated or attended college

Selected Demographic Highlights

  • 68% Are considered 'influentials' according to MRI
  • 92% Have donated time/money/service to a charity/nonprofit organization in the last 12 months
  • 97% Are willing to give up convenience or pay more for a product that is environmentally safe
  • 47% Have continuing education plans
  • 13% Work in education
  • 30% of educators use HCN in their classrooms
  • 20% Have subscribed to HCN for 10 years or more
  • 67% Spend one or more hours reading each issue of HCN
  • 48% Have visited a HCN advertiser's Web site or contacted them for info
  • 30% Have purchased a product or service advertised in HCN

Recently, our readers were asked: What type of advertising would you like to see in the pages of HCN?

  • Green building supplies 90%
  • Books 88%
  • Conservation employment 86%
  • Vacation /travel 85%
  • Post-graduate programs 83%
  • Outdoor apparel 83%
  • Eco cleaning products 80%
  • Graduate programs 78%
  • Outdoor recreation 77%
  • Hybrid Autos 77%

What environmentally friendly products do you currently own or intend to purchase?

  • Recycled Paper/Stationary/Giftwrap 81%
  • Recycling Bin 81%
  • Canvas/Reusable Shopping Bag 92%
  • Recycled Toilet Paper/Napkins/Towels 57%
  • Office/Desk Supplies 42%
  • Reusable Batteries 59%
  • Water Purifier 43%
  • Energy Conservation Products 58%
  • Bedding/Mattresses/Pillows 15%
  • Water Conservation Products 36%
  • Table Linens 10%
  • Air Purifier 9%
  • Carpeting 5%
  • Non-toxic Paints/Building Materials 31%
  • Indoor Pollution/Monitoring Devices 6%
  • Solar Heating/Lighting System 20%
  • Flooring 14%
  • Countertops/cabinets 7%
  • Appliances 42%
  • Automotive Efficiency Devices 6%
  • Other 9%

Have you purchased any outdoor recreational equipment in the past 12 months?

  • Yes 75%

Do you have any of the following home/property improvements planned in the next 24 months?

  • Home/Building Addition 21%
  • Landscaping/Lawn improvements 64%
  • New fencing 26%
  • Road Maintenance 9%
  • Renovate/Build Barn 10%
  • Garden/Pond improvements 38%
  • Alternative Energy System 30%
  • Other 17%

Do you own a hybrid, electric or alternative fuels vehicle?

  • Yes 12%

Are you considering buying a hybrid, electric or alternative fuels vehicle in the next 24 months?

  • Yes 30%