Advertising in High Country News

Get your message out to our remarkable subscribers

“High Country News is the market square, the coffee house, the neighborhood bar, the student union…the primary forum for intelligent discussion of crucial issues, a buttress in the bedrock of the West.”

High Country News (HCN) is an award-winning, nonprofit magazine that focuses on environmental and cultural issues unique to the American West. HCN has been recognized by the United Nations, the National Wildlife Federation and the U.S. Environmental Protection Agency, and has won the coveted George Polk Award for Environmental Reporting. For the past 39 years, our mission has been to inform and inspire people to act on behalf of the West's land, air, water and inhabitants, and to create what Wallace Stegner called "a society to match the scenery."

With readers in all 50 states, HCN reaches an average of 58,000 environmentally & socially-conscious people with every issue (22 times per year). Paid circulation is 23,000, and our Web site, hcn.org, records more than 170,000 page views and 50,000 unique visitors every month. Our audience, 85 percent of whom live in the Intermountain West, is made up of influential, well-educated, well-paid professionals who care deeply about the land, air, water and inhabitants of the land they hold so dear. They travel a lot, they list outdoor activities as their top leisure preferences, and they care about the impact their purchases make on the earth.

Downloads

2009 High Country News Media Kit
2009 Green Gift Guide Ad Space Reservation
2010 High Country News Media Kit
2010 High Country News Insertion Order
High Country News List of Advertisers

CONTACT
Toll-Free: 800-311-5852
Local: 970-527-4898
FAX: 970-527-4897

DISPLAY and WEB
David Anderson • davida@hcn.org

CLASSIFIED, REAL ESTATE and EMPLOYMENT
JoAnn Kalenak • classifieds@hcn.org

CORPORATE GIVING and SPONSORSHIP
Gretchen Aston-Puckett • gap@hcn.org

ADVERTISING PHILOSOPHY
Our mission is to inform and inspire people to work on behalf of the West’s land, air, water and inhabitants. High Country News (HCN) has a strict advertising policy and accepts advertising from individuals, organizations and companies that share our commitment to environmental stewardship, social responsibility and an equitable and healthy workplace. This commitment should be demonstrated through progressive practices, support of nonprofit causes and other tangible means. We believe advertising is a service to our readers, and we seek advertisements from progressive companies and organizations that provide goods and services beneficial to our readership. Editorial content will always be the dominant feature of the magazine; ads will take up no more than one-third of the magazine.

High Country News encourages advertisers to subscribe to the publication by offering them a 10 percent subscriber’s discount on advertising rates.

HCN IS A FIT IF:

1)    Your company has a commitment to environmental stewardship

2)    Your company has a commitment to social responsibility

3)    Your company has an equitable and healthy workplace

4)    Your company supports nonprofit causes

5)    If your company is a manufacturer, it practices environmentally sound production

6)    Your company offers something unique

7)    Your company reflects the mission of High Country News

SPECIAL GUIDELINES:

High Country News accepts ads from real estate agents for both print and online media that promote specific properties for sale. We do not accept ads promoting individual agents, firms or brokers.  Approved real estate ads are limited to 1/16 and 1/8 page sizes and must be designed by in-house staff to conform to a template layout that includes one-two photos, a brief property description of a SINGLE property and contact information. The template design can include the REALTOR logo and Equal Housing Opportunity logo if required, but will not include company logos. HCN will limit the total number of display real estate ads from agents to 10 per issue.

We require that the property be listed by a certified eco-broker and/or contain at least one eco feature, which may include: substantial wildlife habitat, conservation easements, energy efficient design, environmentally sensitive design, reclaimed/repurposed materials, and/or LEED certified. HCN will edit adjectives including “beautiful,” “wilderness,” “stunning,” pristine,” etc. We ask that all ads present the objective facts.

We accept classified line ads from real estate agents, again promoting specific properties for sale, and limit the total number of classified line ads from agents to 10 per issue.

Individual agents will be limited to three total insertions per issue (line and display advertising combined).

High Country News accepts real estate ads “For Sale by Owner” for both print and online media that promote a specific property for sale. Ads promoting “For Sale by Owner” will not be limited in number, but display ads must adhere to the above in-house design template.

Green/eco-builders and architects may advertise in either display or classified format; however, we do not accept development/developer ads of any kind. The ad must clearly state that the products offered are floor plans or designs; pre-fabricated or custom built homes or improvements; and that the work is done on a client’s individual site. We encourage features that separate the property from the mainstream market, such as eco-minded features including solar powered, eco-friendly design, energy efficiency, etc.

High Country News does not accept tobacco, hard liquor (beer or wine is permitted) and political ads for and against a candidate, issue and/or position.

Any ad that “challenges” the above policy will be reviewed by the sales manager, publisher and associate publisher and must be presented five working days before the advertising deadline on production Monday.

This policy will be reviewed by the advertising sales team and the executive team each year to evaluate our reader demographics and advertising offerings.

CANCELATION POLICY:

Cancellation of any insertion order will require advertiser to pay the published standard rates for any ads already run, regardless of quoted price in the insertion order. In addition, advertiser will pay a 10 percent penalty on the remaining ads being cancelled. Full payment will be charged for all contracts cancelled after the space reservation/copy deadline (closing Monday at 5 p.m.).