Advertising in High Country News

Advertising in High Country News

High Country News has 25,000 remarkable subscribers — the paper is read by an average of 55,000 people (including pass-along readers) in all 50 states, 70 percent of whom live in the Intermountain West. In its 2003 survey, Resolution Research of Denver, Colorado, reported that our readers are well-educated, well-read, and well-off, and are active outdoors and in their communities. The authors of the report concluded that “advertisers would certainly cherish the educational and income profiles of High Country News readers.”

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Advertising Policy
High Country News accepts advertising within the printed pages of the newspaper and on our Web site from individuals, organizations and companies that share its commitment to environmental stewardship, social responsibility and an equitable and healthy workplace. This commitment should be demonstrated through progressive practices, support of nonprofit causes and other tangible means. We believe advertising is a service to our readers, and we seek advertisements from progressive companies and organizations that provide goods and services beneficial to our readership. HCN generally does not take advertising from the manufacturers or purveyors of products that significantly degrade the environment or threaten the social fabric of communities. We also do accept political advertising that promotes or suggests an action. If there is any uncertainty as to the suitability of an advertiser, HCN’s Advertising Committee will convene and make a decision.

Advertising Guidelines:
High Country News encourages advertisers to subscribe to the publication by offering them a 10% subscriber’s discount on advertising rates. If an advertisers wishes to become a subscribers, the flat business/institution subscription rate of $47 will be automatically added to the price of the ad ($37 for individuals).

Real Estate advertisers must own the property they wish to sell and use their personal contact information in the ad copy. No photos or display real estate advertisments will be permitted.

Size:
Line ads limited to 350 words or less.
Display ads limited to half a page or less with the exception of house ads.

Copy:
We caution against boastful adjectives in line and display advertisements and reserve the right to reject or request that an advertiser charge the ad copy or image(s).

Line ads must adhere to design specifications including point size and leading, caps and bolding. No abbreviations.

Web Ads:
Line-classified ads are offered in our popular "employment opportunity" Web page and are indentified by state. Tower display ads are offered site-wide. Flash ads must have at least three second in turnarounds.

Call: HCN Sales at 800-311-5852
Fax: 970-527-4897
E-mail: advertising@hcn.org