Advertising in High Country News
Get your message out to our remarkable subscribers
High Country News has 25,000 remarkable subscribers — the paper is read by an average of 55,000 people (including pass-along readers) in all 50 states, 70 percent of whom live in the Intermountain West. In its 2003 survey, Resolution Research of Denver, Colorado, reported that our readers are well-educated, well-read, and well-off, and are active outdoors and in their communities. The authors of the report concluded that “advertisers would certainly cherish the educational and income profiles of High Country News readers.”
Call: High Country News Sales at 800-311-5852
Fax: 970-527-4897
Advertising Philosophy
Our mission is to inform and inspire people to work on behalf of the West’s land, air, water and inhabitants. High Country News has a strict advertising policy and accepts advertising from individuals, organizations and companies that share its commitment to environmental stewardship, social responsibility and an equitable and healthy workplace. This commitment should be demonstrated through progressive practices, support of nonprofit causes and other tangible means. We believe advertising is a service to our readers, and we seek advertisements from progressive companies and organizations that provide goods and services beneficial to our readership. Editorial content will always be the dominant feature of the newspaper; ads will take up no more than one third of the paper.
High Country News encourages advertisers to subscribe to the publication by offering them a 10% subscriber’s discount on advertising rates.
HCN IS A FIT IF:
- The company has a commitment to environmental stewardship
- The company has a commitment to social responsibility
- The company has an equitable and healthy workplace
- The company supports nonprofit causes
- If the company is a manufacturer, it practices environmentally sound
production - The company offers something unique
- The company reflects the mission of High Country News
Advertising Guidelines:
High Country News does not accept ads from, for or about real estate agents, firms or brokers. We accept real estate ads (display ads are limited to 1/16th and 1/8 page sizes) that advertise a home, land or business that is
for sale by its owner and requires that the contact information listed in the ad be that of the property owner. We encourage “green-homes” that offer eco-benefits, conservation easements and other unique features that separate the property from the mainstream real estate market. HCN will edit adjectives including “beautiful,” “wilderness,” “stunning,” pristine,” etc. We ask that all ads present the objective facts.
Green/eco-builders and architects may advertise in either display or classified format, however, we do not accept development/developer ads of any kind. The ad must clearly state that the products offered are floor
plans or designs; pre-fabricated or custom built homes or improvements; and that the work is done on a client’s individual site. We encourage features that separates the property from the mainstream market, such as eco-minded features including solar powered, eco-friendly design, energy efficiency, etc.
Further, High Country News does not accept tobacco, hard liquor (beer or wine is permitted) and political ads for and against a candidate, issue and/or position.
Any ad that “challenges” the above policy will be reviewed by the sales manager and publisher and must be presented five working days before the advertising deadline on production Monday.
