Partnering with High Country News

2012 - 2013 High Country News Media Guide

“As a planning agency that deals with national, regional, local and hyper-local media outlets,  we are always on the search for the “best in class” media partners that can reach our target customers, and High Country News goes so far beyond that classification that we consider this ad buy untouchable.  We all know that HCN has set the editorial bar for environmental coverage, life and culture in the West, so partnering with High Country News is viewed as a privilege, an honor to have our clients messaging (New Belgium Brewing Company) be included in the thoughtful perspectives and balanced commentaries that fill each issue.  But it goes beyond 'what, when and where' they are writing about, beyond the excellence of 'how' they deliver their message; it is a publication we are proud to support simply because of 'why' they exist, they inspire us to care.

Thanks High Country News, here’s to another 40 years of inspiration!”

CONTACT HCN:

David J. Anderson
Director - Advertising, Sponsor & Partner Development
davida@hcn.org
Toll-Free: 800-311-5852
Local: 970-527-4898
FAX: 970-527-4897

High Country News (HCN) is an, award-winning, non-profit magazine and website that focuses on environmental and cultural issues unique to the American West.

HCN publishes an award-winning news magazine, a popular Web site (hcn.org) and a weekly op-ed column service, along with special reports and books. Through in-depth reporting, High Country News covers the American West's public lands, water, natural resources, grazing, wilderness, wildlife, logging, politics, communities, growth and other issues now changing the face of the West. From the Northern Rockies to the desert Southwest, from the Great Plains to the West Coast, High Country News’ coverage spans 11 Western states and is the leading source for regional environmental news, analysis and commentary, making it an essential resource for those who care about the West.

High Country News has been recognized by the United Nations, the National Wildlife Federation, and the U.S. Environmental Protection Agency. Most recently, HCN has won the coveted George Polk Award for political reporting, the 2010 Utne Independent Press Award for environmental reporting, and the prestigious 2010 Hillman Prize for Magazine Journalism, from the Sidney Hillman Foundation.

High Country News articles have been featured in The New York Times, Newsweek, Utne Reader, The Christian Science Monitor, The Navajo Times, The Boston Globe, Rolling Stone and USA Today.

The Los Angeles Times describes High Country News as "the most influential environmental journal in the Mountain West.", and People magazine says, "...High Country News has become one of America's most respected environmental publications, dubbed by some the 'conscience of the West'..."

With readers in all 50 states, HCN reaches a growing audience of environmentally & socially conscious people with every issue (22 times per year) and our Web site, hcn.org. Our audience is made up of influential, well-educated, well-paid professionals, including policymakers, educators, public land managers, environmental professionals, outdoor enthusiasts and thousands of other people who care deeply about the land, air, water & inhabitants of the region they hold so dear.

ADVERTISING PHILOSOPHY
Our mission is to cover the important issues and stories that define the American West. Through insightful, in-depth journalism, High Country News strives to inform and inspire people to act on behalf of the West’s diverse natural and human communities. High Country News has a strict advertising policy and accepts advertising from individuals, organizations and companies that share our commitment to environmental stewardship, social responsibility and an equitable and healthy workplace. This commitment should be demonstrated through progressive practices, support of nonprofit causes and other tangible means. We believe advertising is a service to our readers, and we seek advertisements from progressive companies and organizations that provide goods and services beneficial to our readership. Editorial content will always be the dominant feature of the magazine; ads will take up no more than one-third of the magazine.

High Country News encourages advertisers to subscribe to the publication by offering them a 10 percent subscriber’s discount on advertising rates.

HCN IS A FIT IF:

1)    Your company has a commitment to environmental stewardship

2)    Your company has a commitment to social responsibility

3)    Your company has an equitable and healthy workplace

4)    Your company supports nonprofit causes

5)    If your company is a manufacturer, it practices environmentally sound production

6)    Your company offers something unique

7)    Your company reflects the mission of High Country News

SPECIAL GUIDELINES:

High Country News accepts ads from real estate agents for both print and online media that promote specific properties for sale. We do not accept ads promoting individual agents, firms or brokers.  Approved real estate ads are limited to 1/16 and 1/8 page sizes and must be designed by in-house staff to conform to a template layout that includes one-two photos, a brief property description of a SINGLE property and contact information. The template design can include the REALTOR logo and Equal Housing Opportunity logo if required, but will not include company logos. HCN will limit the total number of display real estate ads from agents to 10 per issue.

We require that the property be listed by a certified eco-broker and/or contain at least one eco feature, which may include: substantial wildlife habitat, conservation easements, energy efficient design, environmentally sensitive design, reclaimed/repurposed materials, and/or LEED certified. HCN will edit adjectives including “beautiful,” “wilderness,” “stunning,” pristine,” etc. We ask that all ads present the objective facts.

We accept classified line ads from real estate agents, again promoting specific properties for sale, and limit the total number of classified line ads from agents to 10 per issue.

Individual agents will be limited to three total insertions per issue (line and display advertising combined).

High Country News accepts real estate ads “For Sale by Owner” for both print and online media that promote a specific property for sale. Ads promoting “For Sale by Owner” will not be limited in number, but display ads must adhere to the above in-house design template.

Green/eco-builders and architects may advertise in either display or classified format; however, we do not accept development/developer ads of any kind. The ad must clearly state that the products offered are floor plans or designs; pre-fabricated or custom built homes or improvements; and that the work is done on a client’s individual site. We encourage features that separate the property from the mainstream market, such as eco-minded features including solar powered, eco-friendly design, energy efficiency, etc.

High Country News does not accept tobacco, hard liquor (beer or wine is permitted) and political ads for and against a candidate, issue and/or position.

Any ad that “challenges” the above policy will be reviewed by the sales manager, publisher and associate publisher and must be presented five working days before the advertising deadline on production Monday.

This policy will be reviewed by the advertising sales team and the executive team each year to evaluate our reader demographics and advertising offerings.

CANCELLATION POLICY:

Cancellation of any insertion order will require advertiser to pay the published standard rates for any ads already run, regardless of quoted price in the insertion order. In addition, advertiser will pay a 10 percent penalty on the remaining ads being canceled. Full payment will be charged for all contracts canceled after the space reservation/copy deadline (closing Monday at 5 p.m.). Please note, classified ads are non-refundable. Choose your run dates accordingly.